Senior Customer Advocacy Specialist

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. 

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. 

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology. 

Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible. 

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

Nerdio is looking for an AI-forward Senior Customer Advocacy Specialist to build and scale a world-class customer advocacy program. In this role, you'll identify, cultivate, and mobilize Nerdio's most passionate customers — turning their success stories into pipeline-generating assets, reference relationships, and brand ambassadors. You'll work closely with PMM, demand gen, sales, and customer success to ensure customer voices are woven into every stage of the buyer journey. 

What you'll do

• Build and manage Nerdio's customer advocacy program end-to-end, including reference management, case study production, testimonial collection, and peer review site presence.

• Identify and develop relationships with customer advocates across enterprise and MSP segments, cultivating ongoing participation in marketing programs.

• Produce compelling customer case studies, video testimonials, and success stories that demonstrate measurable outcomes across Nerdio's key use cases and buyer personas.

• Manage Nerdio's presence on peer review platforms (G2, Gartner Peer Insights, Trustpilot, etc.), including review campaigns, response management, and profile optimization.

• Leverage AI to help identify potential advocates, scale our program, and generate / reformat content.

• Partner with sales and SDR teams to maintain a robust, searchable customer reference database and ensure timely access to references during active deals.

• Support NerdioCon and other events with customer speaker sourcing, content coordination, and on-site activation.

• Collaborate with PMM and demand gen to integrate customer stories and social proof into campaigns, landing pages, sales decks, and other marketing assets.

• Track and report on advocacy program KPIs: reference utilization, story production cadence, review volume and ratings, and advocate engagement.

• Build advocate recognition and rewards programs that deepen customer relationships and sustain ongoing participation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

• 4+ years of experience in customer marketing, customer advocacy, or customer success marketing in a B2B technology environment.

• Proven ability to produce customer case studies, testimonials, and reference content from ideation through publication.

• Experience managing peer review platform programs and driving review volume and quality.

• Strong relationship-building skills — able to develop genuine connections with customers and maintain advocate engagement over time.

• Excellent writing and storytelling skills, with the ability to translate technical outcomes into buyer-relevant narratives.

• Project management skills with the ability to manage a high volume of concurrent advocacy activities.

• Comfort with and willingness to use AI tools to maximize impact and efficiency.

Preferred Qualifications