Sr. Director, Elrexfio Marketing Team Lead

5 Every 24 seconds, someone in the world is diagnosed with blood cancer. Despite recent advances, there remain significant unmet needs for patients. With over a decade of experience in Hematology-Oncology at Pfizer, our impact is driven by our science. Our blood cancer medicines span our three core scientific modalities: Antibody-drug conjugates (ADCs), IO biologics including bispecific antibodies (BsAbs) and Small Molecules. There are three major blood cancer types, and Pfizer has treatments within each including Lymphoma, Myeloma, and Leukemia. Currently in the US, Pfizer has six hematologic medicines across its broad portfolio, bringing hope and relief to thousands of people suffering from blood cancers globally. Over the last decade, we’ve made strides in blood cancers, but our work in Hematology is far from finished.

The Senior Director, Multiple Myeloma Team Lead role is a strong opportunity for an experienced, motivated and innovative leader with a track record of success in marketing new molecules within a highly competitive environment. This role will be responsible for the success of Elrexfio’s early lifecycle go-to-market approach, including strategy and investments across all marketing verticals. This role will report into the VP, US Hematology Franchise Lead and will drive the success of Elrexfio in the US market, including multiple launches in new indications. Given the highly competitive market, success will rely on speed to market, robust clinical data, and establishing Pfizer leadership in multiple myeloma. This leader will be required to leverage their breadth and depth of US commercial marketing experience to lead a highly talented team of Hematology marketers and work closely within the Glocal construct to ensure we are executing upon an integrated strategy that maximizes our patient impact.

• Lead full P&L, LE’s and financial obligations of the brand, with expected peak revenue following future indications at $4B+

• Lead and oversee US Launch of Elrexfio in new disease states, including Double Class Exposed (DCE) And Newly Diagnosed (NDMM)

• Lead all marketing verticals and investments, including HCP, Patient, Account and Payer marketing, with accountability of $38M A&P investment decision-making  

• Lead all Sr. Leadership reporting and progress, including but not limited to Quarterly Earnings Preparation, Quarterly Business Reviews (QBRs), Launch Readiness Briefings (T<12 Months) and more

• Lead and develop a talented team of 9 (Director, Sr. Manager, Manager level) marketers to achieve high performance and maximize potential across HCP, Patient and Account verticals, with dotted line responsibility into Payer Marketing

• Lead strategy decision-making for value pricing and contracting recommendations to ensure access of Elrexfio

• Lead US Commercial decisions of future indication launches and align with development, medical, regulatory and legal in discussions with FDA

• Lead for the development and establishment of Pfizer’s leadership in the BCMA bispecific antibody market

• Partner closely with sales, account and medical VP and leadership, to develop go-to-market account focus, national meeting presence and semesterly Must Wins

• Partner closely with finance and BAI to ensure plans maximize brand value and provide regular senior leader updates on promotional strategies, tactics and performance.

• Foster positive team culture and collaboration across broader US and Global team.

BASIC QUALIFICATIONS

• Bachelor's degree with over 12 years of experience, Master's degree with 10 years of experience, and PhD with more than 5 years of experience in pharmaceutical or biotech marketing.

• 5+ years’ experience managing or leading marketing colleagues at all levels (Manager to Director) and commitment to fostering team engagement, team culture and developing people

• Expertise in leading and executing a successful US pharmaceutical/biotech launch, preference is US Oncology launch

• Proven track record of identifying customer needs and extracting and translating key insights into meaningful strategies and tactics

• Demonstrated success developing, executing and measuring complex marketing programs and championing innovative solutions

• Strong team player with demonstrated ability to engage experts from a wide range of functional areas to improve business performance and find a path forward

• Strong analytical skills, detail and action oriented, creative, flexible, self-motivated

• Excellent verbal and written communication skills for a wide range of audiences

• Is a role model for the Pfizer Values

PREFERRED QUALIFICATIONS