Campaign Manager (Dance & Electronic), Global Catalog Recordings

 

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

 

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

 

 

Repertoire & Campaign Manager (Dance & Electronic)

Global Catalog Recordings 

Los Angeles

 

 

Your Mission

BMG’s Global Catalog Recordings business is growing rapidly and Dance & Electronic repertoire is a core focus area. As Manager – Repertoire & Campaign Management (Dance & Electronic), you will be responsible for managing and developing catalog campaigns across our world-class roster of Dance and Electronic artists, labels and catalogs (including artists such as Groove Armada, The Grid, X-Press 2 and Fatboy Slim, and labels such as Skint / Loaded, Strictly Rhythm, Salsoul Records, West End Records, Tuff Jam, RAM Records and Solar Records).

 

This role combines creativity, strategic planning, and business management. You will develop and deliver innovative, insight-driven campaigns that maximize the value of repertoire across digital and physical formats, streaming platforms, direct-to-consumer initiatives and fan events.

 

Working within a global, digital-first team, you will collaborate with colleagues across Marketing, Content Creation, Sync, Licensing, Supply Chain, and Commercial Sales to deliver impactful campaigns that resonate with audiences worldwide—from superfans to new listeners in emerging markets.

 

 

What You'll Be Doing

 

Repertoire, Product & Content Management

• Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
• Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
• Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.

 

Campaign Management

• Develop and execute global marketing strategies for Dance & Electronic catalogs, labels and artists.
• Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximize promotional impact.
• Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
• Monitor and adjust strategies based on performance data.

 

Marketing & Brand Development

• Represent BMG’s Dance & Electronic catalog at industry events, grow social media presence and nurture fan communities.
• Conceive "always-on" initiatives and build strategic partnerships to increase catalog visibility and relevance.

 

Business Management

• Deliver data-driven business management, analyzing catalog performance, global trends and campaign costs.
• Provide clear reporting, monitor competitor activity and contribute to catalog acquisitions.

 

 

 

What You Bring

• Proven experience in label management, campaign management, or music marketing (including physical and digital releases).

• Specialist knowledge of Dance & Electronic music culture, history, and the global dance ecosystem.

• Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast