Senior Manager, Social Media

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will be working onsite from Miami.    

 

Position Summary:

The Sr Manager, Social Media will develop and champion the social media strategy and grow followers across our core platforms and any other emerging platforms. You will lead cross-functional work and collaborate with strategic marketing, content, design, and communications to build experiences that deepen our guests’ connection with the brand. This role will be accountable for delivering key results through compelling engagement with social platforms and across key online communities, management of social networks and creating global social programs that maximize the reach of the brand to passionate cruise and new-to-cruise fans globally. You will drive digital initiatives, including creating and supervising high-profile social channel accounts, curating user-generated content, launching viral marketing campaigns, monitoring social forums to keep positive sentiment, and integrating social media into the overall business strategy. The position requires a strong understanding of social media trends and their impact on a brand’s business.

The role supervises the social media team and vendors and coordinates closely with the eCommerce, Go-to-market, Commercial Marketing, Brand PR, Corporate Communications, Customer Marketing, agency partners, and others to create and drive a global social media strategy. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.

 

Essential Duties and Responsibilities:

• Lead the social media team, ensuring a superior quality of strategic execution and project delivery is provided at all times.
• Develop the strategic roadmap for social media integration throughout the vacation, planning experience driving social media integration where appropriate, including onboard our ships.
• Enable our guests to tell the brand's story through social media conversations and user-generated content.
• Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives.
• Oversee influencer strategy and community management efforts.
• Continuously optimize messaging and content output efforts by setting benchmarks and analyzing data, ensuring campaign targets are met.
• Manage and develop growth opportunities for a best-in-class team overseeing the brand’s social media platforms and campaigns.
• Lead channel-specific content development to maximize consumption and engagement across platforms for casual and avid fans alike.
• Evaluate and bring perspective to new social media technologies/tools and present pros/cons of each in contributing to the digital platform’s overall objectives and revenue potential.
• Ideate, develop, manage, and execute social media programs and campaigns that help the company meet and succeed various business goals and objectives.
• Leverage social media analytics to generate more impactful social campaigns and content.
• Source and manage relationships with strategic partners, agencies and social monitoring platforms to support and develop operational and commercial opportunities.
• Identify competitive opportunities and threats in social channels and develop appropriate responses.
• Monitor social forums and execute communications strategically, proactively, and reactively.
• Collaborate with marketing, product, and sales to understand audience personas, industry trends, and customer pain points to inform content creation.
• Collaborate with Creative Director to package a unified social media visual and verbal system t