Associate Director, Professional Promotional Marketing – Oncology

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role

The Associate Director, US Marketing, Hematology, will develop and implement brand strategies and execution plans for Genmab’s first hematology asset, EPKINLY.  This critical role will report to the Director of EPKINLY HCP Marketing and will be expected to work closely with the US Marketing Team, EPKINLY cross-functional teams, and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, Follicular Lymphoma leadership, and pan-indication brand activities.  Overall, this individual will be an important leader on the brand team, driving strong alignment and partnership with cross-functional and Alliance collaboration partners. 

Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, oncology/hematology (w/ recent launch) experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization.

Responsibilities

• Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership

• Seamlessly integrate promotional strategies into the overall product brand plan

• Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals

• Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications

• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage

• Shape peer-to-peer strategies through advisory boards, steering committees and other customer engagement events across FL indications

• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive performance results

• Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force. 

• Manage project timelines, budgets, and all key deliverables aligned to brand goals

Requirements

• A minimum of a bachelor’s degree is required; MBA preferred.

• 8+ years of professional relevant experience required, including US in-line marketing experience

• Oncology/hematology marketing experience highly preferred. 

• Prior joint venture/ co-promote / co-marketing alliance experience preferred

• Strategic and creative mindset.  Ability to translate insights into actionable strategies.

• Proven track record of brand performance, including developing strategies and tactics with measurable impact.

• Track record of driving strong sales force engagement and execution.  Digital and non-personal marketing experience and innovation.

• Excellent verbal and written communication skills for a wide range of audiences, including management teams.

• Ability to lead and motivate cross-functional team members and stakeholders.  “One team” mentality.

• Experience working in the highly complex, dynamic environment of an emerging organization preferred.  Self-starter with strong initiative, is proactive and solution-oriented, and can function autonomously.

• Ability to thrive in a rapidly evolving, fast-paced work environment.

• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.

• Commitment to corporate culture of innovation, pat