Brand/Product Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

ABOUT ABBOTT DIAGNOSTICS:

The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of .

Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

An excellent retirement savings plan with high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity:

Our location in Lake Forest, IL currently has an opportunity for the Senior Product Manager,

Who is the core marketing owner and driver of the success for their designated products.

This is a general management role that will be responsible for Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing including: Forecasting, Financial and Marketing Plan development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction.

The Senior Product Manager will provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

WHAT YOU’LL DO:

• Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop strategies to address product performance issues.
• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments and SWOT or other situation assessment.
• Assess new markets and opportunities in support of BD and R&D.
• In support of new product launches, develop preliminary worldwide marketing plans and launch strategies.
• Create and develop strategies for new product commercialization.
• Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Work closely with New Product project teams and particularly Decision Resource Group to develop detailed forecasting models that align with LRP expectations and are integrated across product lines.
• Forecasts will support corporate annual R&D development program funding requests.
• Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management.
• Work with clinical team to develop and drive strategic publication initiatives supporting