Associate Brand Director - HCP Marketing
Neurocrine BiosciencesAbout the role
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)
About the Role:
Provides strategic direction and oversight of all HCP marketing strategies and initiatives for the assigned brand and identifies new opportunities. Member of Extended Branded promotion Leadership Team. Leads strategic planning for all branded promotion marketing initiatives and collaborates across multiple functional areas to ensure alignment on branded promotion objectives. Accountable for the development, management, and execution of assigned branded promotion initiatives. Drives collaboration and coordination with Legal and Compliance with respect to the management of risk involved with branded promotion initiatives. Leads collaboration across key stakeholder groups including Field Medical, Field Medical Marketing, Marketing Operations, Field Operations, Field Sales, Sales Training, and Commercial Operations._
Your Contributions (include, but are not limited to):
Responsible for building, developing and coaching team in support of the execution of overall business objectives
Accountable for branded promotion success for Branded Promotional Programs
Ensures consistency of execution with marketing strategy across all Branded Promotional projects and programs
Leads branded promotion planning for assigned product
Collaborates in formulating strategy and leading execution of overall branded promotion initiatives as a member of the Extended Branded promotion Leadership Team
Oversees relationship with AOR agency and other business partners for projects related to branded promotion
Partners closely with commercial team on branded promotion related initiatives to ensure strategic alignment across all stakeholder groups
Drives the development and execution of branded promotion initiatives to increase branded promotion awareness and adoption, including, but not limited to, brand educational content, print and digital materials, congress activities and other HCP initiatives
Partners closely with cross functional partners to drive and develop innovative branded promotional program
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