Digital Marketing Associate - O’Neill Institute for National and Global Health Law

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

The O’Neill Institute for National and Global Health Law was established in 2007 through the generous philanthropy of Linda and Timothy O’Neill to respond to the need for innovative solutions to the most pressing global health concerns. In bringing together experts from both the public health and legal fields, the O’Neill Institute reflects the importance of public and private law in health policy analysis. Housed at Georgetown University Law Center in Washington, D.C., the O’Neill Institute draws upon Georgetown’s considerable intellectual resources, including the School of Nursing and Health Studies, the School of Medicine, the McCourt School of Public Policy, and the Kennedy Institute of Ethics.

The O’Neill Institute for National and Global Health Law at Georgetown University Law Center is seeking a creative storyteller with a deep understanding of social media platforms and trends, a knack for data analytics, and a passion for advancing health justice. The Digital Marketing Associate will create and implement data-driven strategies for social media marketing campaigns that will help increase engagement and expand audience reach. The digital marketing associate will serve as O’Neill’s social media expert and web content lead, leading on all day-to-day social media activities, including analytics and reporting.

Duties include but are not limited to:

• Social Media

• Website

• Other Duties as Assigned

Work Interactions

The Digital Marketing Associate will report to the Director of Communications. In addition, this position will regularly engage with members of the O’Neill Institute’s staff and leadership.

Requirements and Qualifications

• B.A. degree in communications, journalism, marketing, or a related field

• 3-5 years in social media and digital marketing, ideally with a nonprofit or academic institution background

• Advanced knowledge and understanding of popular social media platforms, including Instagram, LinkedIn, Twitter/X, Reddit, and YouTube

• Strong experience with Canva

• Strong experience with social media management tools

• Experience in WordPress and Google Analytics

• Knowledge of SEO and optimization tools

• Familiarity with Google Ads, Facebook Ad Manager, LinkedIn ads, Reddit ads, and display advertising

• Ability to keep current with social media and digital marketing trends

Soft Skill Requirements

• An evidenced self-starter who can work with minimal supervision

• Superior communication skills, both written and verbal

• Highly organized and self-motivated

• Proven strong project management and problem-solving skills

• Demonstrated excellent attention to detail and accuracy

• Demonstrated capacity to manage multiple tasks with competing priorities

Work Mode Designation

This position has been designated as Hybrid 3 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.  Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.​

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$47,586.00 - $87,558.13

Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs