Product Marketing Manager – Control Systems

Job Summary

The Product Marketing Manager supports the development and execution of marketing strategies for Core Business Automation – Product Marketing Components, with a strong focus on new product introductions, sales enablement, digital promotion, pricing, and competitive positioning. This individual contributor role reports to the Supervisor Product Marketing – Automation Components and collaborates closely with internal stakeholders, sales teams, and distribution partners to drive awareness and adoption of products with the Analog, I/O, and Light portfolio.  

Responsibilities

• Assist the Supervisor of Product Marketing in the planning and execution of marketing initiatives for assigned product lines. 
• Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, social media, and GTM channels. 
• Coordinate and support new product introductions, ensuring timely and effective communication with internal and external stakeholders. 
• Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets to support sales efforts. 
• Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, and digital product features. 
• Lead efforts in social media marketing to build brand and product awareness across platforms. 
• Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications. 
• Conduct competitive research to monitor market trends and competitor activity, providing insights to guide product development, positioning, and strategy. 
• Drive pricing and quotation activities by setting competitive pricing structures, analyzing market trends, and reviewing special pricing requests 
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with broader marketing goals. 
• Participate in trade shows and industry events focusing on lead generation activities. 
• Maintain effective communication and working relationships with internal stakeholders, including the Headquarters Business Units, Core Business Automation Product, and local sales teams. 
• Demonstrate initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required. 
• Demonstrate an honest and forthright presence by taking responsibility for your own mistakes and not blaming others, and by doing what he / she commits to doing. 
• Work as a team player to make a difference within the business and express gratitude and appreciation to others who have provided information, assistance, or support. 
• Readily handle change through taking advantage of lifelong learning opportunities and being open minded and curious in the face of new challenges. 
• Other duties as assigned. 

 Qualifications

• Bachelor’s degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience. 
• Experience in product marketing, sales enablement, and digital marketing within a B2B environment. 
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences. 
• Ability to conduct market and competitive research and synthesize findings into actionable insights. 
• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors preferred. 
• Proficient use of Microsoft Office: PowerPoint, Word, Excel 
• Excellent written and verbal communication skills. 

Essential Job Functions

• 10–20% travel required, including occasional overseas travel. 
• Must be able to sit and/or stand for extended periods (2–4 hours at a time). 
• Must be able to work on a computer for extended periods (up to 4 hours at a time). 
• Must be able to travel via automobile, train, or plane for up to 10 hours. 
• Must be able to communicate effectively in verbal and written English. 
• Regular and on-time attendance. 

 

Perks & Benefits

Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully