Lead Qualification Specialist

Job Description:

Key Responsibilities:

• Monitor and track leads generated from digital marketing campaigns.
• Qualify leads based on predefined criteria to ensure they are sales-ready.
• Assign qualified leads appropriately promptly per respective role alignment (retail or independent).
• Occasionally call leads to verify their information and ensure they are being adequately serviced.
• Organize and maintain accurate customer data within the CRM system.
• Provide detailed weekly reports on lead qualification metrics and status.
• Collaborate with the sales and marketing teams to refine lead qualification criteria and improve the lead handoff process.
• Ensure a high level of customer service and satisfaction in all interactions.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in a lead qualification or similar role, preferably in a B2C environment.
• Strong understanding of digital marketing and lead generation processes.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other lead management tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Strong analytical skills and the ability to provide actionable insights from data.

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.