Account Based Marketing Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?

Our Account Based Marketing (ABM) team at Fivetran is searching for a seasoned Account Based Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving pipeline acceleration, account expansion, and account engagement for our key target accounts. You will be a strategic partner to Sales, Business Development, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.

This is a full-time position based out of our Denver or Oakland Office (preferred) or US Remote.

Technologies You’ll Use

• DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker.

What You’ll Do

• Partner with sales to identify and prioritize high-value target accounts.
• Develop in-depth account plans that outline key decision-makers, buying committee dynamics, and specific business challenges.
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
• Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach.
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of 1:1 microsites tailored to the specific needs of target accounts.
• Create bespoke 1:1 experiences to build relationships and expand business within our top accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 events to foster deeper relationships with key decision-makers.
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
• Stay up-to-date on the latest ABM trends and best practices.

Skills We’re Looking For

• 3+ years of experience in B2B marketing, preferably with a strong focus on ABM.
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. 
• In-depth knowledge of the ABM methodology and best practices.
• Strong understanding of buyer personas, journey mapping, and account-based orchestration.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Optional Bonus Skills​

• Demandbase Certification

#LI-CM1

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.<