Sr Segmentation Analyst-REMOTE

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

 

 

Senior Segmentation Analyst

Reports to: Senior Manager, CRM Operations

General Summary

Designs and delivers customer audiences that power meaningful, timely marketing across email, mobile, digital, and direct mail channels. Partners closely with Growth Marketing, CRM, and Lifecycle teams to translate campaign ideas into precise, scalable segmentation logic. Brings deep expertise in customer data to ensure audiences are accurate, thoughtfully targeted, and ready to perform. Plays an essential role in enabling high-quality customer experiences through strong judgment, curiosity, and operational excellence.

The Opportunity

This role sits at the center of Designer Brands’ customer marketing engine. As a Senior Segmentation Analyst, you’ll shape how and when customers connect with our brands by building audiences that support CRM, lifecycle, and direct marketing programs. You’ll influence campaign success behind the scenes—balancing precision with scale, advising partners on what’s possible, and ensuring every audience is thoughtfully constructed before it ever reaches a customer.

If you enjoy turning complex data into clear, actionable segments—and want your work to directly impact how millions of customers experience a brand—this role offers both visibility and ownership.

What You’ll Be Doing

Customer Segmentation & Audience Execution

• Build and deploy customer audiences for email, push, SMS, web/app, lifecycle, and direct mail campaigns
• Translate campaign briefs, business rules, and segmentation frameworks into accurate audience logic
• Apply sound judgment to balance targeting precision, audience scale, system constraints, and data quality

Segmentation Expertise & Partner Collaboration

• Serve as a subject-matter expert in customer data, eligibility rules, and targeting best practices
• Partner with Marketing and CRM teams to assess segmentation feasibility and recommend thoughtful tradeoffs
• Identify potential risks, edge cases, or unintended customer impacts before launch

Technical & Platform Execution

• Independently build, validate, and deploy audiences using RedPoint Interaction and downstream platforms such as Braze
• Use SQL to query, validate, and troubleshoot customer data in Google BigQuery
• Maintain a strong working understanding of data sources, suppression logic, and channel-specific requirements

Operational Excellence & Quality Assurance

• Ensure all segmentation is thoroughly QA’d, accurate, and delivered on time
• Troubleshoot data or logic issues efficiently and proactively
• Contribute to improvements that enhance speed, accuracy, and scalability of segmentation workflows
• Adapt quickly as strategies, priorities, and platform capabilities evolve

Leadership & Enablement (Non-Managerial)

• Mentor and support junior analysts and peers by sharing knowledge and strengthening technical skills
• Help elevate team-wide capability in segmentation, customer platforms, and problem-solving approaches
• Establish and maintain best practices, documentation, and standards for audience targeting

What You’ll Need

Required Skills

• Strong experience with advanced customer segmentation and audience targeting
• High proficiency with audience-building platforms such as RedPoint Interaction or similar tools
• Working knowledge of CRM channels, including email, mobile messaging, and direct mail
• Proficiency in SQL for querying, filtering, joining datasets, and validating outputs
• Strong analytical and problem-solving skills with keen attention to detail
• Ability to manage multiple priorities and work independently i