Senior CRM specialist

<h4><strong>About YEGO</strong></h4><p>Urban mobility is a dynamic and strategic sector, especially as cities grow, pollution levels rise, and public spaces shrink. Addressing these challenges requires efficient alternatives to private cars and innovative solutions to protect public spaces. <br/><br/>Since 2016, YEGO has been dedicated to providing sustainable, safe, and accessible electric transport services. Our mission is to facilitate eco-friendly micro-mobility in harmony with cities and their inhabitants.</p><p>Operating in 9 cities across Spain and France, we prioritize innovation, quality, safety, and local needs. Recognized as a "société à mission" in France, we aim to create a healthier urban environment through our united, diverse, and inclusive team.<br/></p><h4><strong>About the role</strong></h4><p>To support and boost our growth, we are looking for a Senior CRM specialist to lead the design, execution, and continuous optimization of data-driven, multichannel CRM initiatives aimed at maximizing user retention, engagement, and revenue growth.</p><p dir="ltr">In this high-impact role, you will be a key member of the Marketing team, reporting directly to the Head of Marketing &amp; Growth, and working closely with several cross-functional teams. <br/><br/>While you'll operate as an individual contributor, your scope is broad and strategic and is ideal for someone excited about building from the ground up, while being hands-on.</p><p><br/></p><h3 dir="ltr"><strong>Key Responsibilities</strong></h3><h4 dir="ltr"><strong>💡 Lifecycle Strategy &amp; User Journeys</strong></h4><p dir="ltr">- Define and map riders segments and journeys, tailoring messaging based on user behaviors, ride history, and lifecycle stage;</p> <p dir="ltr">- Develop and own a comprehensive lifecycle communication strategy that increases rider retention, frequency, and revenue;</p> <p dir="ltr">- Use both qualitative and quantitative inputs to shape hypotheses and initiatives.<br/></p> <ul> </ul><ul> </ul><h4 dir="ltr"><strong>🚀 Campaign Development &amp; Execution</strong></h4><p dir="ltr">- Lead the end-to-end creation of automated and one-off CRM campaigns (push notifications, in-app messages, email, content cards);</p> <p dir="ltr">- Localize content across different languages and cities, managing translations (ES, FR, EN, CA) and tone consistency;</p> <p dir="ltr">- Execute agile, test-and-learn cycles by launching experiments to improve performance continuously.</p><p></p><ul> </ul><h4 dir="ltr"><strong>🤝 Cross-Functional Collaboration</strong></h4><p dir="ltr">- Act as the engagement representative across the company, working closely with Marketing, data, and Product to align initiatives and share insights;</p> <p dir="ltr">- Partner with the tech and data team to ensure proper event tracking and data flows for campaign automation and personalization;</p> <p dir="ltr">- Support the Product team in exploring CRM-powered feature activations or loyalty mechanisms that drive long-term usage.<br/><br/></p> <ul> </ul><h4 dir="ltr"><strong>📊 Data &amp; Insights</strong></h4><p dir="ltr">- Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights;</p> <p dir="ltr">- Track the impact of lifecycle initiatives on core business KPIs </p><p><br/></p><h4 dir="ltr"><strong>⚙️ Others</strong></h4><p dir="ltr">- Stay up to date on CRM and retention trends, bringing forward best practices and fresh ideas to keep YEGO ahead of the curve.</p><p><br/></p><h3 dir="ltr"><strong>Required Skills &amp; Experience</strong></h3><p dir="ltr">- 5+ years in CRM, lifecycle marketing, or retention roles, preferably in mobile-first B2C businesses;</p> <p dir="ltr">- Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives;</p> <p dir="ltr">- Hands-on experience with Braze with proven success in designing and launching data-driven CRM strategies that drive measurable growth revenue outcomes;</p> <p dir="ltr">- Results-oriented with a passion for experimentation and continuous improvement;</p> <p dir="ltr">- Experience managing multilingual communications, Spanish and French fluency are required;</p> <p dir="ltr">- Track record of owning projects from ideation through execution;</p> <p dir="ltr">- Autonomous, proactive, and detail-oriented, with a strong comfort level working in lean teams.<br/><br/></p> <ul> </ul><h3 dir="ltr"><strong>Nice to Have</strong></h3><p dir="ltr">- Experience in gaming, or consumer tech sectors;</p> <p dir="ltr">- Personal familiarity with YEGO (as a user) is a plus;</p> <p dir="ltr">- Experience in small teams or startups where individual contribution drives strategic outcomes.<br/><br/></p> <ul> </ul><h3 dir="ltr"><strong>Soft Skills</strong></h3><p dir="ltr">- High degree of ownership and adaptability;</p> <p dir="ltr">- Collaborative team player with a structured and focused mindset;</p> <p dir="ltr">- Res