Manager, FH Marketing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead of Factory House Channel Marketing is responsible for driving the marketing strategy and execution for Under Armour’s Factory House (FH) business in North America. This teammate will serve as the primary channel marketer for FH, leading the creation and execution of integrated marketing plans, seasonal strategies, positioning, and activations that deliver revenue goals, elevate brand expression, and strengthen consumer connection in the value channel. 

Your Impact

• Lead the development and execution of seasonal integrated marketing plans for Factory House, ensuring alignment to North America category priorities, global brand strategies, and channel business objectives.
• Partner with channel merchandising to drive go-to-market strategies, retail briefs, and floorset planning, delivering clear commercial storytelling and prioritization from strategy through execution.
• Collaborate with merchandising and visual merchandising to align on seasonal product strategies and own marketing briefing through execution across all FH doors.
• Bring a planful and proactive approach to planning, communication, leadership reviews, and cross-functional alignment.
• Lead seasonal hindsighting to capture insights and drive continuous improvement.
• Own and manage the Factory House marketing budget, including annual planning, in-season management, and investment prioritization to deliver revenue and margin targets.
• Deliver performance insights that connect to budget effectiveness and translate into clear actions optimizing revenue, brand perception, and consumer engagement.
• Manage in-season marketing execution including floorsets, promotional campaigns, mall marketing, cultural and sport moments, new store openings (NSOs), pop-ups, special projects.
• Own marketing strategy and execution for new stores, pop-ups, and testing initiatives across the Factory House fleet, ensuring learnings are captured and scaled where relevant.
• Bring an opportunistic and curious mindset to problem-solving and tackling business challenges.
• Manage and develop a Factory House in-store marketing professional, providing clear direction, coaching, and growth opportunities.
• Other duties may be assigned.

Qualifications

• Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to business and consumer demands
• Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
• Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
• High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
• This role has a direct report and the teammate in this role will be expected to build that talent, effectively coach and delegate and also operate as a leader of their peers through influence and modeling successful leadership behaviors. 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Minimal 
• Licenses/Certifications: N/A

Relocation

• No relocation provided

Base Compensation

 $105,443.20 - $144,984.40 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement withi