Analytics Engineer, Growth Acquisition

We want innovators who are passionate about seeing our customers succeed at scale.

We are looking for a motivated and results-oriented self-starter who is passionate about driving customer growth through organic and paid campaigns on the Growth Acquisition team. We are rebuilding growth acquisition from the ground up with a data-driven approach. 

Position Overview

Your role will be to help enable and scale the efforts of the Acquisition and Growth Marketing channels through your analytics engineering skills. You will help support the growth marketing and ensure that our tracked data is accurate and trustworthy. This role will also own cookie compliance, partnering closely with legal and security, consent manager and the teams that track and collect user data. 

This role will also have the opportunity to help drive innovation leveraging AI/ML, where applicable to help improve and scale our growth efforts and drive efficiencies at DigitalOcean. Your role will help us track and measure the data that will inform our marketing strategies, optimize our campaigns, and drive scalable growth at DigitalOcean.

Key Responsibilities

Google Tag Manager (GTM):

• Own the implementation and maintenance of enterprise-level GTM setups across multiple properties.
• Design and deploy custom GTM tags, triggers, and variables to track user interactions across websites, apps, and marketing channels.
• Optimize GTM for scalability, minimizing tag bloat and ensuring optimal performance.

Custom Events, Audiences to support Growth Channels:

• Collaborate with marketing teams to define and implement custom tracking for Paid Media, Organic Search, Email, Social Media, Affiliate, and CRO initiatives.
• Build and document robust event schemas for consistent data tracking across platforms.
• Work with BI and D&A teams to ensure events feed correctly into analytics, CRM, and attribution systems.
• Implement and maintain Custom Events, Audiences and/or Segments for Growth Marketing purposes
• Daily monitoring and auditing of custom events

Cookie Consent & Compliance:

• Own our Cookie Consent Management Platform (TrustArc)
• Ensure tracking mechanisms comply with GDPR, CCPA, and other privacy regulations.
• Integrate cookie consent solutions with GTM to dynamically adjust tracking behaviors based on user consent.
• Regularly audit data collection processes to ensure latest compliance and maintain trust with users.
• Maintain a process for partners to request new Cookies be added
• Partner with Legal and Security to develop and maintain a compliant process for using cookies
• Own and maintain a single source of truth document tracking all cookies, what they are tracking and how they are implemented

Analytics Infrastructure:

• Partner with engineering teams to design and maintain scalable analytics pipelines.
• Ensure proper integration of GTM with platforms like Google Analytics 4 (GA4) & Amplitude.
• Collaborate with data engineers to ensure clean and accurate data flows into data warehouses.

Optimization & Reporting:

• Work with the CRO & Engineering partners to correctly implement and cleanup A/B and multivariate tests.
• Provide guidance on analytics implementation strategy and partner with Data Analytics & Growth Analysts to verify and validate data within our marketing dashboards and reports.
• Strategize with our team members and partners to measure new data that may be useful to growth
• Troubleshoot data discrepancies and recommend solutions for improvement.

Qualifications

Required Skills:

• 5+ years of experience in analytics engineering or a related role.
• 5+ years of experience with Google Tag Manager (GTM), including managing large, enterprise-level implementations.
• Strong knowledge of event-driven analytics and marketing performance tracking.
• Strong Aptitude for learning new frameworks and platforms
• Google and Bing Ads API Experience
• Familiarity with cookie consent tools (e.g., OneTrust, Cookiebot) and privacy regulations (GDPR, CCPA).
• Proficiency with analytics platforms like GA4 & Amplitude.
• Experience with debugging tools like Tag Assistant, Charles Proxy, or Fiddler.
• Strong SQL skills and familiarity with modern data stack tools (e.g., BigQuery, Looker, Snowflake).
• Expertise with Javascript Frameworks/Next.js and connecting to 1st and 3rd party  REST/APIs services

Preferred Skills:

• Knowl