Product Manager, Marketing Technology

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is looking for a Product Manager to drive the evolution of our Marketing Technology capabilities. This role will work on the Growth Product team, reporting to the Marketing Technology Director, and will be responsible for owning the generation of new communication tools & channels for Peacock – managing requests by gathering requirements, facilitating business cases, and prioritizing the intra-team roadmap.

A successful candidate will have a blended background including experience with both the technical integration and strategic application sides of marketing. They will be detail-oriented and well-organized; a leader who successfully works across multiple stakeholders to take ambiguous needs and flesh them out with details and structure.

Candidate must have strong knowledge of the global Marketing Technology space with a deep perspective on ideal architecture, tool selection, and data privacy regulations. It is crucial that this candidate is always up to date on the latest players in marketing software, A/B testing, attribution, and other tools with an opinion on the best platforms for the job.

• Partner with marketing stakeholder teams to lead platform, campaign, and data migrations
• Drive the MarTech roadmap for your workstreams; what is in motion, planned for development, and in the backlog
• Own intra-team requirements intake process; maintaining ‘source-of-truth’ backlog of requests for stakeholder reference and planning
• Lead monthly backlog reviews, keeping team members apprised of the latest developments and facilitating backlog prioritization
• Write and maintain business requirements; build the complete story for a given ask, what the goal is; why it is needed; what are the acceptance criteria and what is the business impact
• Collaborate with MarTech product managers to find opportunities for cross-platform enhancements
• Partner with Product, Operations, and Tech teams throughout development to answer questions and ensure requirements are met
• Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch
• Stay up to date on the current marketing technology landscape; make recommendations on how our stack can be improved via new and/or different vendors

Qualifications

Basic Qualifications:

• 2+ years of marketing technology and/or product management experience
• Understanding of Marketing Technology stack architecture, including interplay between engagement tools, ad serving platforms, and data warehouses
• Familiarity with global data privacy & consent regulations