Digital Marketing Manager

We are a leading predictive people analytics company, empowering over 700,000 employees worldwide through our AI-enabled engagement bot for HR called Amber. Our presence in the APAC market is strong, and we serve more than 275 customers, including companies like Byju's, OYO, GE, and Makemytrip. We revolutionize the employee experience across 60+ countries.

Our ambitious goal is to achieve a remarkable 400% year-over-year growth, making Amber a trusted friend at work for over 100 million employees globally. With a team of 200 passionate individuals guided by our core values, we are reshaping HR practices.

As the Digital Marketing Manager, you will thrive in an environment which will require both your left-brain & the right-brain as you strategize on revenue growth with Sales and ensure a delightful brand experience in new regions.

No. of positions: 1

What will you be doing?

• Own pipeline targets and end-to-end keyword research, search engine optimization of existing content to drive MQLs and Customers via the organic SEO channel..

• Drive high-value organic traffic and convert it into actionable leads by implementing targeted SEO techniques.

• Conduct in-depth keyword research and analysis to identify opportunities for content optimization and website improvement.

• Perform on-page and off-page SEO optimization, including meta tags, content optimization, link building, and technical SEO enhancements.

• Monitor and analyze website performance using web engagement tracking tools, such as Google Analytics, to identify areas for improvement and optimize conversion rates.

• Manage marketing operations, including list segmentation, campaign reporting, and marketing dashboards, with a focus on automating via workflows for effective lead nurturing.

• Create and manage email marketing campaigns, including designing, testing, and optimizing email templates, writing compelling copy, and segmenting the audience for personalized communication.

• Implement retargeting strategies to engage with website visitors and convert them into leads.

• Collaborate with cross-functional teams, including content creators, designers, and developers, to optimize website content and improve overall user experience.

Who will you work with?
Nishchal, Manish, Saranya and of course the rest of the jovial inFeedo team.

Requirements

Is this you

• 4-6 years of work experience in B2B Software/SaaS industry, focusing on SEO and digital marketing
• Strong understanding of search engine algorithms, keyword research, and SEO best practices
• Hands-on experience in optimizing websites for search engines and increasing organic traffic
• Proficiency in web analytics tools like Google Analytics to analyze website performance and identify improvement areas
• Experience with marketing automation platforms, preferably HubSpot, for lead generation and nurturing campaigns
• Familiarity with email marketing best practices and tools for designing, testing, and optimizing email campaigns
• Excellent analytical skills to interpret data and derive actionable insights
• Strong project management skills for managing multiple campaigns concurrently
• Excellent written and verbal communication skills for effective collaboration with cross-functional teams
• Self-starter with a proactive and results-oriented mindset

Brownie Points

1. Startup Experience
2. Alignment to our core values

What happens after you apply?

1. Step 1: Within 15-20 days of your application - which is wholesome, original & expressive - our People Team will reach out to you for a quick chat.

2. Step 2: Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.

3. Step 3: If all goes well, we’ll schedule a call with your future manager to deep dive into the role with you and for you to show off your skills through a small task.

4. Step 4: Aft