Director, Marketing - Enterprise & Wholesale

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

Brightspeed is looking for a driven, creative, and energetic marketing professional to join our team. Ideal candidates are passionate about demand gen and have a unique ability to get things done. As Director, Marketing - Enterprise & Wholesale, you will report directly to the Head of Business Operations. You will operate in a highly cross-functional environment and will be influential with the ability to make an immediate, significant impact on the business. You will focus on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand and preference for Brightspeed products and services. You will lead the Enterprise & Wholesale field marketing team.

As Director, Marketing - Enterprise & Wholesale, your duties and responsibilities will include:

• Manage and lead a team of marketing professionals covering go-to-market programs, marketing communications and presentations, market development, lead generation, events/hospitality, training and customer enablement
• Identify, evaluate, and recommend marketing opportunities consistent with company objectives. Developing the annual marketing plan & budget.
• Support and manage the planning, writing and design of communications and marketing materials including website content, blog postings, email communications, social media, white papers, case studies, presentations, sales collateral, advertising, and product promotions that drive consistent messaging
• Develop and deliver presentations and operational reviews to executives and customers
• Develop a content pipeline & calendar that fuels program growth
• Build a qualified leads & revenue marketing funnel, based upon prequalification criteria of prospects, campaign strategy and marketing nurturing programs to raise awareness, increase engagement and drive interaction
• Develop integrated campaigns to focus sellers on specific targets
• Target digital marketing, events, emails, and other marketing tactics to internal campaign targets
• Analyze program effectiveness by providing detailed results and measurement for all activities; track campaign metrics via multiple online tools (Google Analytics and/or Adobe Analytics, marketing automation systems, etc.) & communicate through a scorecard
• Facilitate field events, including event research, pre- and post-follow up activities, onsite booth management and sales activities, speaking opportunities, advertising and logistics
• Oversee the research of competitors in the marketplace including service offerings, pricing, promotions, and distribution capacity
• Develop product launch plans including product marketing to support bringing new products to market
• Project managing content and collateral development, coordinating tightly with internal teams to deliver an effective product launch
• Create integrated marketing programs and promotions that successfully target audiences across a range of current and prospective customers
• Work and communicate with a range of key stakeholders, including customers, leadership, colleagues, reporters, industry and partner organizations, agencies, and vendors

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree required in Marketing, Communications, or equivalent work experience
• 10+ years' experience in telcom/ hi-tech B2B marketing
• Extensive background creating and delivering executive presentations
• Experience in Market Research
• Strong track record of running internally-focused campaigns with enterprise sellers
• Demonstrated experience with web analytics, optimization, and conversion best practices
• Experience with metric-driven continuous improvement techniques, including message segmentation and A/B testing.
• Strong track record in email marketing, including growing the database, lead nurturing and drip campaigns; working with channel partners is a plus 
• Ability to create interactive graphics and multimedia presentations