Senior Search Engine Optimization Associate

About Bankrate: 

Bankrate is seeking an experienced Senior Search Engine Optimization (SEO) Associate to help drive growth through our organic strategy. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans.

About the Role: 

Being a Senior SEO Associate at Bankrate allows you to work alongside a highly skilled SEO community, expert Editorial team, advanced Software Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. You will have the opportunity to influence strategy development in partnership with SEO leadership, execute on an innovative SEO strategy, and work with internal product teams to develop tooling that enables you to glean better and faster insights. 

What You Will Do:

• Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class Editorial, UX, and creative teams.
• Analyze organic search landscapes to find opportunities that defend industry-leading market share, drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
• Leverage proprietary in-house marketing tools to inform strategic decisions with data.
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What We Are Looking For:

• Someone who wants to work a Hybrid Work Schedule: 
  • Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC, three days a week on Tuesdays, Wednesdays, and Thursdays.
  • Ability to work from home on Mondays and Fridays.
• Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning. 
• A self-starting, curious, proven performer with at least 4 years of SEO experience.
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
• Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data.
• Belief in the intersectionality of SEO and a strong user experience.
• Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables. 
• Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms. 
• Ability to optimize SQL Queries or willingness to learn. 
• Basic ability to work with HTML for on-page SEO tactics.
• Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
• Able to communicate with Engineering teams for Technical SEO fixes and UX updates.
• Experience coaching direct reports, managing performance, creating a visi