Sr. Manager of Demand Gen

About LeapfinLeapfin’s mission is to liberate financial information to empower businesses to make and trust their decisions. The Leapfin Revenue Platform helps IT, Systems, and Finance teams consolidate, standardize, and accurately report their financial data. Leapfin is committed to building a lasting organization with products that our customers value. People at Leapfin are constantly iterating and working together to drive our business forward and ensure our customers are successful.
Leapfin’s Senior Manager of Demand Generation will drive the growth of our business through strategic digital marketing campaigns as measured by high-quality pipeline and revenue. Now is an ideal time to join our Marketing organization for someone that enjoys building from the ground up in a rapidly scaling company. You will partner closely with the GTM teams to build the marketing machine to successfully capture and convert demand.

Responsibilites

• Develop, manage, and optimize paid media channels including Google Ads, LinkedIn, Review Sites and affiliates
• Design experiments and test growth hypotheses to identify user acquisition channels and optimize them to deliver maximum ROI
• Leverage and manage intent tools to curate targeted lists for marketing campaigns and BDR outreach
• Own the strategy and execution of Conversion Rate Optimization (CRO) for Leapfin with the goal of driving incremental demo requests through improved content, design, and UX
• Partner closely with the Sales team to align demand efforts with their needs, supporting acquisition, demand capture, demand conversion and lead handoffs
• Drive organic traffic and improve search engine visibility through effective SEO strategies, keyword research, content optimization, and technical SEO enhancements
• Track, analyze, and report on the performance of demand generation campaigns, providing actionable insights and recommendations to optimize results

Minimum Qualifications

• 5+ years of experience in B2B digital marketing, with a track record of developing and executing successful campaigns in growth/demand generation roles
• Strong expertise in paid media channels (Google Ads, social media advertising, display advertising) with a track record of driving measurable results.
• Proficiency in SEO techniques, keyword research, content optimization, and website analytics (i.e. google analytics).
• Bachelor's degree or equivalent practical experience
• Experience selling a SaaS product with ACV > $100K
• Experience with ABM motions coordinated between Marketing, AEs, and BDRs
• Basic knowledge of accounting concepts and software

Why Leapfin?

• Competitive salary and equity compensation commensurate with experience
• Sponsored medical, vision, and dental insuranceUnlimited paid-time-off and sick days
• Remote-friendly work environment
• Rapidly scaling startup with many opportunities for promotion
• Opportunity to develop and implement modern demand generation strategies and tactics in a rapidly growing SaaS company

Leapfin is a Fully Remote WorkplaceTalent has no borders. We welcome both US-based and international applicants and have active team members throughout the world. However, all employees are expected to be online during US business hours (PT, MT, CT, or ET).#LI-Remote
Leapfin is an Equal Employment Opportunity EmployerAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.