VP, Paid Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re looking for a bold, strategic, and operationally excellent VP, Paid Social to build and lead Later’s new Paid Media Services function. This is a net-new, high-impact role reporting to our Chief Customer Officer, where you’ll own the development of a differentiated paid social offering that strengthens our position as the industry leader in influencer + paid social performance.

You will craft the vision, operating model, and team that bring this offering to life—designing a best-in-class approach across Meta, TikTok, YouTube, and emerging platforms. You’ll also play a critical role in cross-functional alignment across Sales, Strategy, and Services to ensure paid social becomes a scalable and profitable growth engine for Later and our enterprise clients.

What you'll be doing:

Strategy

• Build and articulate Later’s Paid Social Services vision, positioning, and long-term growth strategy—grounded in business impact and client outcomes.
• Develop a differentiated POV on paid social’s role in creator + influencer ecosystems, creating frameworks that support enterprise-level performance and measurement.
• Scale the existing paid social offering while developing & launching new paid media operating model, packages, pricing, and delivery standards that enable profitable scale.
• Define the long-term roadmap for team capabilities, platform partnerships, and systems required to elevate the offering.
• Stay ahead of platform updates, industry shifts, and competitive moves—turning insights into strategic advantages for Later and our clients.

Technical/ Execution

• Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting with a strong emphasis on quality and accuracy.
• Own forecasting, pacing, and performance standards to ensure operational excellence
• Leverage tools such as Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, and ad servers to deliver actionable insights.
• Develop robust frameworks that demonstrate the lift of integrated paid + creator/influencer programs + organic social programs.

Team / Collaboration

• Build and lead a high-performing Paid Social team—including Directors, Managers, and Specialists—with clear expectations, accountability, and growth pathways.
• Foster a culture rooted in Later’s values: fearless honesty, customer/creator obsession, high performance, and collaborative problem-solving.
• Partner closely with Sales, Strategy, and Services leadership to co-develop integrated solutions and drive revenue growth.
• Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams to ensure seamless execution and measurable results.
• Act as a connector across functions, increasing operational clarity and empowering teams to perform at a high level.

Leadership

• Serve as the senior leadership voice of Paid Social—internally, with enterprise clients, and with platform partners.
• Influence senior stakeholders with clear storytelling, data-backed recommendations, and confident decision-making.
• Champion a high bar