Marketing Director, Student Universe - Boston, MA

Marketing Director, Student Universe - Boston, MA

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

As the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions. Your role will involve managing and mentoring a team of marketing professionals, as well as collaborating with external partners to ensure that all marketing efforts are aligned with the company’s goals. If you have a passion for driving growth in the e-commerce and/or travel space, and a proven track record of success we want to hear from you.

Key Responsibilities

• Develop and implement e-commerce marketing strategies to increase sales and revenue.
• Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.
• Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
• Create and execute targeted campaigns that resonate with the target audience and drive engagement.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Track and report on key metrics such as traffic, conversion rates,  total transaction volume, margin and ROI to measure the effectiveness of marketing initiatives.
• Stay up-to-date with the latest e-commerce technology, tools, and trends to stay ahead of the competition.
• Manage budgets and allocate resources effectively to optimize marketing spend.
• Lead and mentor a team of marketing specialists to achieve departmental objectives.
• Ensure compliance with legal and ethical standards in all marketing activities.

Experience & Qualifications

• 5 years in e-commerce marketing
• Ability to manage large budgets effectively
• Proven success in SEO optimization
• Experience with email automation and A/B testing
• Analytical and data-driven mindset
• Strong project management skills
• Excellent communication and collaboration abilities
• Knowledge of travel industry trends and best practices a plus
• Understanding of student and youth customer behavior and psychology a plus 

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion
•      Diversity Day: paid leave to observe holiday or cultural celebration of your choice 
•      E