Manager, Email & Digital Communication

Manager, Email & Digital Communication  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.   

About the role:    

CHANEL is looking for a Manager, Email & Digital Communication, to join our Retention Marketing Team onsite in New York City. You will play a leading role in developing and executing digital strategies that support the client lifecycle, increase client retention and engagement. This role interfaces with BI/CRM, Digital Tech, Marketing, Creative and various pillars within the Digital Team and is a key partner for analyzing data, identifying opportunities and executing campaigns tied to CRM objectives. Our ideal candidate will have a minimum of 5 years of experience in email & digital communication, an analytical mindset and ability to build trusted partnerships with business, vendors and internal stakeholders.  Experience in luxury retail and omnichannel eCommerce is ideal.   

What impact you can create at CHANEL:   

·       Drive strategy and implementation of omnichannel program initiatives that enhance and strengthen the client relationship across multiple marketing vehicles  

·       Manage daily operations and maintenance of behavioral email program, including but not limited to segmentation, campaign builds, scheduling, activating and reporting  

·       Optimize automated behavioral and lifecycle campaigns to increase engagement with the email channel, leveraging content personalization, dynamic product recommendations and geo-localization

·       Develop and execute test plans for subject line, content, segmentation and frequency to continually optimize the program

·       Support defining communication framework and guidelines (i.e., frequency) in partnership with key local and global stakeholders  

·       Partner closely with Growth and Retention team, Digital pillars, Marketing and global counterparts to identify areas of opportunity and synergies to improve overall client experience  

·       Manage daily operations and maintenance of behavioral email program, including but not limited to segmentation, campaign builds, scheduling, activating and reporting  

·       Create and manage brief process with Artistic Direction, internal teams and vendors  

·       Manage builds and QA in collaboration with vendors, Tech and Digital  

·       Monitor and provide on-going analysis on key email marketing metrics to track campaign and program performance  

·       Provide regular reporting and insights on program, identify trends, include recommendations and make data-driven optimizations to reporting  

·       Manage day-to-day vendor relationships and manage our business within vendor scope, including project management, reporting and analytics, billing and invoicing  

You are energized by:   

·      Conceptualizing, organizing