Director, CRM & Customer Lifecycle Marketing

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif;">At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our <em>Rooted in Good</em> initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif;"><strong>Title: Director, CRM &amp; Customer Lifecycle Marketing</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Location: Stamford, CT</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Job Type: FT</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>About the Role: &nbsp;</strong></span></p> <p>Curaleaf is looking for a Director of CRM &amp; Customer Lifecycle Marketing to help transform how we use customer data to drive retail growth, deepen customer relationships, improve retention, and increase customer lifetime value.</p> <p>This is a critical role for the business. Curaleaf has a large and valuable customer database, but we are not yet fully leveraging that data to understand our customers, segment them meaningfully, personalize our outreach, or build disciplined lifecycle marketing programs. We need a strategic, analytical, and hands-on CRM leader who can come in, assess the current state, identify the biggest opportunities, and build a more sophisticated CRM engine for the future.</p> <p>The primary focus of this role will be retail CRM. This leader will partner closely with Retail, E-Commerce/Product, Analytics, Brand Marketing, Creative, and IT teams to turn customer data into actionable strategies that drive traffic, conversion, repeat purchase, retention, and loyalty across Curaleaf’s retail dispensary network.</p> <p>The ideal candidate is intellectually curious, highly analytical, commercially minded, and comfortable operating in a fast-moving, highly regulated cannabis environment. They should be able to go deep into the data, identify meaningful customer segments, translate insights into action, and build CRM programs that are both customer-releva