Senior Analyst, Business Intelligence - Yahoo Finance Consumer Analytics
YahooAbout the role
A Little About Us
The Yahoo Analytics, Research & Data Organization (YARD) is the strategic and tactical partner to all Yahoo decision-makers through pre-, mid- and post- decision stages. Within YARD is the Consumer Analytics team, which is the core audience analytics function helping Yahoo’s GM organizations explore and understand the impact of user behavior on business performance. Made up of data science, business intelligence, marketing, content and product analytics experts, this team leverages 1st and 3rd party data to provide deep analysis and actionable insights that inform consumer-first strategies and product/business decisions.
A Lot About You
The YARD team is looking for a versatile data enthusiast with excellent business sense, outstanding analytical skills, a proven ability to communicate analytical findings, and rich experience in leveraging various data sets. We are responsible for providing fast, clean, and relevant data for key measurements and insights about the users of Yahoo.
This individual contributor role will report to the Director of Business Intelligence (Yahoo Finance Analytics) and will work with teams across the organization including Editorial/Content, Product, Business Development, Strategy & Ops and FP&A. This person will be working directly with stakeholders and cross functional teams to deliver reports and actionable insights, while driving data-led decisions that inform strategy.
Day to Day Responsibilities:
Analyze performance (web, mobile, OTT) across Yahoo Finance to understand user trends, behavior and competitive landscape
Act as the Business Intelligence lead for multiple projects in a fast paced work environment
Support the Yahoo Finance Analytics team with weekly, monthly & quarterly performance reports
Present and communicate performance results and findings to various stakeholders at all levels
Support ad hoc requests coming from leadership and other key stakeholders within the company
Monitor data quality issues, partnering with other teams to surface gaps and inconsistencies
Leverage third-party data sources such as Comscore, Similarweb, data.ai, and Shareablee for competitive and market analysis
Basic Requirements (Must Have):
Bachelor's degree (Master’s preferred) and experience in digital analytics and insights delivery
3+ years of experience generating actionable insights that aid data-driven decisions in building great products with great user experience.
Expert knowledge of SQL is required
Experience using analytics tools such as Adobe Analytics or Google Analytics
Proficient in data visualization tools such as Google Studio, Tableau, Domo, Looker or similar tools is a must
Experience conducting analyses across Content and/or Product teams
Strong analytical skills and quantitative mindset with an understanding of basic statistics
Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets
Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders
The ability to work across multiple disciplines with both data and non-data focused people alike
Ability and enthusiasm to work in a fast-paced environment where deadlines can sometimes be tight and stakeholder’s needs are immediate
A hands-on attitude. Someone who is not afraid to dig into technical/instrumentation issues and won’t be stopped until they find the right solution
Self-motivated and results-driven
Media industry experience is a must
Desired Characteristics (Preferred):
Master's Degree in Business, Statistics, Computer Science, Economics, Marketing, Engineering, Mathematics, or Finance
Proficient in programming languages such as Python or R
Extensive experience collaborating with product teams
Experience in report automation
Experience using Google Cloud Platform (BigQuery) or AWS
Experience collaborating with Data Scientists and UX Research/Design team
Experience with video analytics and video distribution
Experience or strong interest in the stock market and business news
#L1-SO
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, an
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