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Head of Marketing and Customer Activation

METRO/MAKRO
Warszawa, Poland, Polandfull_timeVerifiedPosted 24 Feb 2025

About the role

Company Description

We are an innovative company in the wholesale trade industry, part of the METRO Group. Working together within the global MAKRO/METRO Cash&Carry network, we provide top-quality products and comprehensive business solutions to 21 million customers in 25 countries worldwide. If you, like us, have an entrepreneurial spirit, are open to new challenges, and love learning, join our team.

Job Description

Your responsibilities:

  • Plan, implement, develop and optimize all marketing activities through all existing channels.
  • Lead digital transformation.
  • Creating trade marketing strategy.
  • Creating yearly trade marketing plans.
  • Development, communication and implementation of marketing projects (CRM, Market Surveys etc).
  • Responsibility for marketing campaigns (including web, SEO/SEM, email, social media, display advertising, community engagement events etc.).
  • Responsibility for the annual marketing plan and budget.
  • Supervise and effectively deal with agencies and marketing vendors.
  • Responsibility for creating Internal Communication and PR.
  • Responsibility for Customer Activation. 

Qualifications

Our requirements:

  • Minimum 10 years experience in Trade Marketing.
  • Mature, self-reliant, capable, high energy & enthusiastic 360 degree marketeer to run the marketing operations in Poland.
  • Strong & innovative Marketing skills. Propose concrete and viable solutions to the business needs.
  • Good consumer Insights with ability to use data to drive business initiatives.
  • Strong leadership skills, able to manage and motivate others to go an extra mile.
  • Ability to multitask within a large and complex environment without losing sight of key priori- ties.
  • Bring ideas & suggestions with a strong “can-do” attitude & strong working ethics.
  • Experience in Retail on managerial position preferred.
  • Fluent English.

Additional Information

What we offer:

  • Possibility of improving your competences through working in a modern business, in a dynamic and ever-changing environment.
  • Opportunity to implement your own initiatives and ideas improving corporate processes.
  • Yearly bonus system.
  • Wide range of training in our Inspiration Academy.
  • Possibility of acquiring life insurance.
  • Shopping discount in MAKRO stores.
  • Meal subsidies in the staff canteen
  • Vouchers for various occasions. 
  • Sports card co-financing.
  • Spacious and free car park.
  • Possibility of using employee welfare (for example: cinema/theatre tickets, co-funding leisure time for the employee and their kids).
  • Opportunity to volunteer in many charity works, which the Company organises.
  • Work in a Company, which highly values sustainability.
  • Friendly atmosphere

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Company

METRO/MAKRO

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