Account Based Marketing (ABM) Field Marketer

Worth AI, a pioneering company in the computer software industry, is seeking a dynamic and talented individual to join our team as an Account Based Marketing (ABM) Field Marketer. As an ABM Field Marketer, you will be at the forefront of revolutionizing the way businesses make decisions through the power of AI. Worth AI is on a mission to champion equitable decision making, ensuring that all decisions, regardless of magnitude, are grounded in fairness, inclusivity, and diversity of thought.

At Worth AI, we value diversity of thought, and we are committed to creating an environment where diverse perspectives are not only welcomed but celebrated. As a member of our team, you will be a part of a collaborative and agile environment that thrives on embracing change and leading in the face of opportunities. Our purpose is to redefine "Worth" as the intrinsic value within each person and organization, making a positive impact in the business world and leaving a legacy of fairness and inclusivity.

As an ABM Field Marketer, you will play a crucial role in driving the success of our marketing initiatives. You will collaborate with cross-functional teams, including sales and marketing, to develop and execute account-specific marketing strategies that align with our mission and core values. This role requires the candidate to work closely with marketing, sales, and product teams to educate and engage enterprise accounts. Your expertise in account-based marketing will be instrumental in identifying, engaging, and nurturing key accounts to accelerate the sales process.

Responsibilities

• Develop and implement account-based marketing strategies that align with the company's mission and values
• Identify new marketing channels and ways of utilizing existing channels, and develop associated business cases to measure success
• Collaborate with sales and marketing teams to identify and prioritize target accounts for ABM activities
• Create personalized campaigns for key accounts, leveraging various marketing channels and tactics
• Measure and analyze the effectiveness of ABM campaigns, providing insights and recommendations for optimization
• Coordinate with sales teams to align messaging and ensure a seamless customer experience
• Research and stay up-to-date on industry trends and best practices in ABM
• Partner with internal stakeholders to gather customer insights and develop customer-centric marketing materials

Requirements

• Proven experience in account-based marketing or field marketing roles
• In-depth knowledge of ABM strategies and tactics
• Strong analytical skills and ability to interpret data to drive marketing decisions
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Self-motivated and proactive with a strong drive for results
• Proficient in marketing automation and CRM tools (e.g.,Hubspot)

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance
• Unlimited Paid Time Off
• 11 paid Holidays
• Family Leave
• Work From Home
• Free Food & Snacks
• Wellness Resources