Manager, Regional Visual Merchandising (Northeast) - Tommy Hilfiger
PVH Corp.About the role
Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
Oversee the execution of the America’s visual guidelines across all Tommy Hilfiger stores & Wholesale Shop in Shops within assigned territory in order to drive store profitability and increase brand awareness and equity. This individual will partner closely with the visual merchandising, visual operations and Field leadership teams to adapt regional direction to meet the business and customer goals at store level. They will execute training for VM team members and broader field team, help drive new store openings/renovations, and lead the execution of in-store amplifications and pop ups in partnership with VM. Candidates with demonstrated Northeast work experience, preferred.
What You'll Do:
- Merchandising/Brand Excellence
- Ability to adapt and execute in store guidelines to drive business & traffic
- Partner with stores to drive business through strategic visual merchandising decisions
- Participate in floor sets with key business partners; provide time-sensitive feedback, ideas and solutions to ensure an elevated customer experience and financial ROI
- Visit stores regularly to make sure that all store visual merchandising aligns with the requirements of the company and brand image
- Give consistent merchandising direction on brand standard to field management
- Identify areas of business opportunities with Field Partners and manager to deliver an action plan in line with the company goals
- Organize and deliver store opening & pop-up installations
- Support marketing initiatives & event set up
- Stay up to date on competition activities to remain ahead of the trend and report back to Head of Field and SVP of VE
- Balancing Art & Commerce
- Training
- Train stores and field organization on key seasonal Brand messages, floor set management, adaptation to space/environment/local business, maintenance of excellence in presentation and training of own store teams
- Develop in-store VM on core skills to include communication, time & organization, and partnership
- Conduct additional training for management and staff as needed
- Train on all VM trends for the season
- Communication
- Manage flow of communication between Head of Field VM, the field organization and stores through weekly conference calls, touch bases, store visits, and training seminars in an effort to support Company guidelines
- Influence field leadership to understand how Visual Merchandising impact conversion, maximize overall business results and customer experience
- Provide feedback, solutions and insights on Visual Merchandising strategies
- Promote communication flow within the FVM team
- Manage T&E budget within guidance
What You'll Bring:
- Bachelor’s degree in graphic/interior/fashion design or visual merchandising
Minimum 5 years of visual merchandising experience in the fashion industry
- Strong leadership skills
- Excellent verbal and written communication skills
- Strong presentation skills and able to articulate ideas
- The ability to be creative and inspire others
- Self-motivated, able to work under high pressure
- The ability to interpret visual merchandising presentations and relate it back to the store environment and adapt to different store designs a
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