Jobs and Careers

Head of Go-to-Market Enablement

San Jose, United Statesfull_timeVerifiedPosted 26 Feb 2026

About the role

Role Purpose

Lead the organization responsible for building and scaling the go-to-market infrastructure that enables Power Integrations’ Business Units to execute globally and drive design-win growth.

This role owns the systems, tools, training, and marketing capabilities required to accelerate customer adoption, strengthen distribution engagement, and improve commercial execution across all markets.

Operating at the intersection of Product Marketing, Applications Engineering, Sales, and Business Units, this leader ensures customer-facing teams are equipped with the knowledge, tools, and messaging required to effectively position and deploy PI solutions.

Business Ownership & Impact

Own the effectiveness and scalability of PI’s global go-to-market engine.
Drive measurable improvements in:

Design-win velocity
Customer adoption
Distribution engagement
Revenue conversion efficiency

Improve competitive win rates through strong positioning frameworks and field-ready enablement.
Define and track KPIs for enablement effectiveness (pipeline conversion, training adoption, content usage).
Translate Business Unit strategies into executable go-to-market frameworks.
Ensure consistent global execution with appropriate regional flexibility.

Core Responsibilities

Go-to-Market Infrastructure

Build and lead the global GtM Enablement organization supporting all Business Units.
Develop scalable frameworks for product launches, field enablement, and messaging.
Standardize go-to-market processes, tools, and best practices globally.
Establish centralized knowledge platforms and content systems.

Distribution & Channel Enablement

Lead global distribution marketing aligned with PI’s channel strategy.
Ensure distributors have the training, tools, and technical resources required to drive demand.
Develop programs that increase design activity and customer engagement through distribution.
Partner with Sales to strengthen channel effectiveness and coverage.

Customer Design Tools & Software (Matrix Leadership)

Provide strategic direction for customer design-in tools (e.g., PI Expert and related platforms).
Ensure tools accelerate evaluation, system design, and product adoption.
Align tool capabilities with Business Unit priorities and roadmaps.
Drive continuous improvement based on customer and field feedback.

Field Enablement, Training & Technical Documentation

Lead global training and enablement programs for Sales, distributors, and customers.
Develop structured training and certification programs for technical sales and field teams.
Own the development of high-quality technical documentation, application content, and reference materials.
Integrate competitive positioning into enablement through structured “fighting guides,” including:

Competitive battlecards
Positioning frameworks
Objection-handling guidance

Ensure all enablement content is technically rigorous, consistent, and aligned with Business Unit priorities.
Partner with Product Marketing, Applications Engineering, and field teams to continuously refine positioning based on market and competitive dynamics.

Marketing Communications & External Presence

Lead corporate marketing communications (MARCOM) and ensure consistent external messaging.
Oversee trade shows, industry events, and external engagement strategy.
Own PI’s digital presence, including website and technical content platforms.
Drive development of product collateral, application materials, and campaign assets.
Translate Business Unit strategies into clear, differentiated external messaging.

Business Analytics & Commercial Insights

Lead the Business Analytics function supporting Business Units and marketing leadership.
Develop dashboards and reporting frameworks for revenue, design activity, and market trends.
Establish consistent data models, KPIs, and reporting standards.
Translate data into actionable insights for strategic and operational decisions.