Senior Marketing Communications Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Senior Marketing Communications Consultant

CATERPILLAR REMANUFACTURING
Do you have a passion for helping customers and supporting a sustainable solution? Since 1973, Cat Reman has helped bring the value at the core of every Cat product back to life. Customers look to us to provide a high-quality solution that is good for their business - and promotes sustainability. It's important for us to deliver. Our team is full of industry leaders. Together, following common values, we share a passion for delivering sustainability benefits that help the company contribute to a circular economy. It’s rewarding work, with an inspiring team, where every contribution matters.
 

About the role:
Are you ready to lead the charge in revolutionizing our marketing efforts within the Construction Industries (CI) and Resource Industries (RI)? As the Cat Reman Senior Marketing Communication Consultant, you will be the driving force behind our innovative marketing strategies, ensuring our brand stands out in a competitive landscape.

In this dynamic role, you will leverage your expertise to develop and implement cutting-edge strategies for channel optimization and activation, event planning and execution, digital marketing, campaign management, creative development, and public relations. Your ability to collaborate seamlessly with Cat Reman CI and RI teams, as well as industry CI and RI marketing teams, will be crucial to your success.

Job responsibilities will Include but are not limited to:

• Strategic Analysis and Alignment: Analyze business objectives and opportunities to develop and align marketing strategies for CI and RI, ensuring they are both impactful and aligned with our goals.
• Campaign Development and Execution: Create and execute compelling marketing campaigns that resonate with our target audiences and drive engagement.
• Performance Metrics: Establish and monitor metrics to evaluate the effectiveness of existing marketing strategies, and suggest necessary interventions for continuous improvement.
• Tradeshow Leadership: Lead the execution and support of tradeshows for CI and RI, including the development of captivating content, experiences, and displays.
• Product-Specific Content: Develop product-specific content that aligns with industry needs and showcases our advantage.
• Effective Communication: Maintain open and effective communication within the Cat Reman Aftermarket Sales and Marketing department, ensuring alignment with changing organizational scenarios. Foster and grow communications with partner business units and dealers.
• Budget Management: Develop and manage budgets effectively to execute aligned CI and RI marketing efforts.
• Join us and be a part of a team that is transforming the marketing landscape in the Construction and Resource Industries. Your expertise and passion will make a significant impact on our journey to excellence.

Skill Descriptors:

• Customer Focus: Extensive knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Collaborating: Extensive knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Creativity: Extensive knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Extensive understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Extensive knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Working knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness t