Senior Manager Direct Marketing - US base (flexible home base)

Location: US - flexible home basePosition Status: Regular, Full Time, Exempt Salary Level: Starting salary for this role will be from $76,800 - $91,200  USD annually, commensurate with experience.Closing date: Please submit application including CV and cover letter by May 20th 

About Mercy Corps

Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within. Now, and for the future.

Department Summary

The Philanthropic Growth & Engagement (PG&E) department works to advance Mercy Corps’ strategic goals and support our worldwide team by raising flexible funds, profile and influence. The PG&E team encompasses several dozen dynamic professionals who possess a wide range of skills. We are gift officers, direct response fundraisers, web developers, marketers and media relations strategists. We are database managers, digital specialists, creative designers, storytellers and teachers. Most of all, we are passionate about Mercy Corps’ mission and believe a better world is possible.

 

Position Summary

The Senior Manager of Direct Marketing is responsible for planning and implementing Mercy Corps’ (MC) mass market (under $10,000) direct marketing channels/programs with a focus on renewal, reactivation, and upgrading of the MC mass market donor file. This person works with the Director of Direct Marketing, Mass Market Fundraising team members, and multiple internal teams and external direct marketing fundraising agency partner(s) to create and manage direct response messaging, storytelling and production for full suite of fundraising content ensuring that the messaging is aligned with MC brand goals and accurate across all communications.

 

This role works closely with our Development Operations team and our fundraising agency partner(s) to implement monthly campaigns for offline channels such as direct mail and telemarketing and various other channels to support our Sustainer program. This includes the development of campaign / source coding that drives accurate donation processing and campaign performance tracking. The Senior Manager maintains campaign schedules and works closely with other Mass Market Fundraising team members for campaign integration across all key donor segments and channels. The manager with our agency partners utilizes project management process flows to ensure deadline for the timely launch of campaigns. 

Essential Responsibilities

STRATEGY & PLANNING

●        With the Director of Direct Marketing, develops annual campaign goals aligned with our MC integrated mass market fundraising (MMF) strategy, which includes direct mail email, monthly giving renewals, telemarketing, and SMS texting toward a current gross annual goal of more than $20 million+, in the process enhancing the mass market donor file through donor diversity, channel growth, and improved net revenue.

●        Manage direct mail segmentation and list selection processes.

●        Manage direct mail testing strategies.

●        Track testing results and adjustments to strategy.

●        Support the development and tracking of direct mail budgets, including campaign expenses and revenue goals