Associate Director, Client Partner | Growth Marketing Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

[CT, VA, NY, IL, SC, NC, VA, DC, MD]

ABOUT YOU

We are looking for an Associate Director, Client Partner (Retail) who shares this Growth Marketing mindset with the right type of experiences to match. This role requires client relationship building, account management, strategic planning, and an integrated understanding of Brand and Performance and how the various planning and activation levers across Creative, Data, Tech, Measurement and Analytics play as part of the bigger picture. This Associate Director should be able to lead cross-functional teams to deliver integrated services for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital). They proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.

You are a critical thinker and storyteller, equal parts curious and creative, while rigorous and analytical. You can read the room and you can hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike. You have a passion for interpreting current day culture, commerce and media insights, along with historical performance to create overarching media strategies that lead clients and media teams towards holistic digital media plans that deliver against client objectives. You must have a deep understanding, preferably from hands-on experience, in digital media strategy, planning and activation that is designed for the purpose of driving performance and measurable ROI. As a key leader, you must also demonstrate the capability to forge strong partnerships with both clients and agency teams alike. We expect you to be both student and teacher; remaining eager to learn in our ever changing landscape, but ready to be a resource and mentor to anyone equally eager to learn.

JOB RESPONSIBILITIES  

Leadership / Account Management

• Cultivate a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals and challenges, engagements with other agency partners, performance priorities, etc.
• Lead marketing campaigns for advertisers in the fast moving retail category, driving sales efficiently and effectively on client’s websites (typically optimized for ROAS, CAC or other metrics).
• Orchestrate multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. 
• Serve as the holistic account leader responsible for managing client expectations and effectively setting Activation and Growth Services teams up for shared success.
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
• Maintain a deep working knowledge of Paid Search, Paid Social, Programmatic and Non-Programmatic Digital media channels, platforms/partners and tactics, as well as a core understanding of growth Services (Data Sciences & Analytics, Creative, SEO/CRO). Must have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals. 
• Stay up-to-date on all information disseminated across the agency from Activation, Growth Services, Technology and Operations to ensure the team is adopting best practices and testing recommendations prioritized by the agency.
• Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc.
• Manage all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc.) to ensure activa