Market Manager, Eastern MO
Pernod RicardAbout the role
Position Title: Market Manager, Eastern MO
Location: St. Louis, MO, US, Remote
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Who we are
Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!
The salary range for this role, based in Missouri is $92,160.00 to $115,200.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.
Position Summary
The purpose and accountabilities of this position are to drive PR USA Net Sales performance and execute brand priorities in assigned markets through programming and distributor resource deployment. The incumbent is responsible for ensuring all key / brand KPIs are achieved.
Major Responsibilities / Accountabilities
- Owns
- Delivers the NNS targets for entire portfolio in the assigned territory.
- Manages distributor execution (AV3) within territory.
- Builds brands by identifying and overseeing targeted sell-through activities (Fiscal calendar programming).
- Manages sales priorities, incentives, and programs to drive agenda for distributor team in line with full year & monthly goals.
- Ensures execution of brand standards through rigorous communication and oversight of distributor teams, both dedicated and full-book teams, with clear communication and consistency.
- Maintains and calls on a focused list of key accounts in line with the expectations set by the State Manager to maximize the presence of our entire portfolio.
- Oversees the execution of Local Sponsorships and builds a 360 degree selling program to fully maximize sponsorship.
- Regular cadence of market visibility working with distributor sales force to “inspect what we expect” ensuring execution and share of mind.
- Drives execution and results through Distributor Overlay Team, Brand Ambassadors.
- Manages T&E Budget, LMF and A&P budget for the assigned territory and responsibilities.
- Supports (With State Manager)
- Monitors retail pricing to ensure price strategy compliance and recommends further price programming based on ROI and elasticity analysis.
- Provides Forecasting commentary on the portfolio for the assigned territory.
- Provides State Manager Monthly commentary on assigned territory.
- Train, motivate & develop distributor’s sales teams to achieve targets by executing flawlessly in key accounts across all channels.
- Co-manages relationship with key customers.
- Leads all inward market visits with clear communication of timelines and deliverables.
- Collaborates (With State Manager)
- Contributor to the development of the market AOP, specifically setting market level priorities, channel plans, KPI/ROI expectations, and developing pricing and A&P/LMF plans.
- Works with distributor leadership and PRUSA commercialization team to create execution plans that deliver against financial objectives, KPIs, and strategic imperatives (with State Manager).
- Conducts analysis of market level data to assess performance and identify net sales and overall business gwth opportunities.
- Manages and allocates local resources against market priorities and plans (with Field Marketing Manager).
- Identifies, plans, and executes account sell-through activities (with distributor partners).
- Develops local initiatives and drives them by utilizing programs, sales tools, and communication.
Nature & Scope
- Key Metrics:
- Regularly communicates with Wholesaler Dedicated & Full Book Teams, as well as On Prem & W&C Teams.
- Participates in conducting formal business reviews with distributor management monthly.
- Achieves all key brand KPIs.<
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