Senior Paid Search Analyst, Healthcare (Senior Account Executive Level)

Senior Paid Search Analyst, Healthcare (Senior Account Executive Level)

(Open to US Locations)

The Role:

We are looking for a Senior Paid Search Analyst (Senior Account Executive level) to join our Digital Health team. This is an opportunity to be part of a dynamic and rapidly growing Paid Media team looking to challenge the boundaries of traditional communications and establish itself as a competitive paid media player. The role will be working with some of the biggest healthcare clients in the industry.

Your expertise will be an integral part to every aspect of the clients’ paid search strategy who will depend on you to develop and maintain measurable performance strategies. You will contribute to department and client growth while leading the day-to-day activities.

As a Senior Paid Search Analyst (Senior Account Executive level), you will play a crucial role in executing and optimizing search engine marketing campaigns to drive online visibility, traffic, and conversions for our clients. This position involves strategic planning, campaign implementation, and continuous analysis to ensure the success of digital marketing initiatives. As a key member of the paid digital marketing team, you will collaborate with cross-functional teams to achieve client objectives and deliver outstanding results.

If you are a passionate individual who loves Paid Search within the Paid Media discipline, and eager to join a community of forward-thinking experts in the healthcare landscape, we want to speak with you.

What you’ll do as you move with us:

• Develop a deep understanding of client goals, target audience, and industry to inform SEM strategies.
• Execute end-to-end SEM campaigns, including keyword research, ad copy creation, bid management, and performance analysis.
• Stay informed with industry trends, SEM best practices, and emerging technologies to drive innovation in SEM strategies.
• Collaborate with internal teams to integrate SEM campaigns with broader digital marketing efforts.
• Monitor and analyze campaign performance data, providing insights and recommendations for continuous improvement.
• Act as a point of contact for clients, providing regular updates, insights, and recommendations to optimize campaign performance.

Qualifications (Experience that contributes to your success):

• 2-4 years of experience in search engine marketing.
• Proficiency in using SEM platforms such as Google Ads and Bing Ads.
• Strong analytical skills with the ability to interpret data and trends.
• Experience with web analytics tools, such as Google Analytics.
• Excellent communication and presentation skills.
• Knowledge of SEO principles and their integration with SEM efforts is a plus.
• Agency experience or exposure to pharmaceutical marketing is preferred.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Please note that the anticipated hire date targeted for this role is for Q1 of 2024

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found here.

About BCW:

BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learni