Senior Director, Organic Social

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: it’s ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize grant effectiveness. You can read more here about TEAM LEWIS Foundation.

Purpose of the role

The Senior Director, Social (Organic) leads organic social strategy and execution across priority client accounts—especially in cybersecurity and technology. This is a senior, hands-on role for someone who can drive growth through platform-native creative, algorithm fluency, and a rigorous test-and-learn mindset.

You will serve as a day-to-day senior client lead for social, partner closely with creative and paid media teams, and work with analysts to translate performance signals into clear actions that improve outcomes and expand account value.

Key responsibilities and tasks

Social Strategy & Growth Leadership

• Own organic social strategies that map to business goals (reputation, credibility, community growth, engagement quality, and support for demand).

• Build channel plans (primarily LinkedIn, with additional platforms as needed): content pillars, editorial calendars, and publishing cadences.

• Lead a disciplined test-and-learn program (hypothesis → experiment → readout → iteration) to improve performance over time.

• Stay current on platform changes and social algorithms, translating shifts into practical guidance for content, cadence, and format choices.

Content & Creative Partnership (Player/Coach)

• Partner with creative teams (copy, design, video) to develop social-first concepts and platform-native storytelling.

• Provide strong quality control and feedback loops to elevate craft and performance.

• Be hands-on where needed—reviewing drafts, refining hooks, improving creative for distribution, and shaping final outputs.

Integrated Collaboration (Paid + Analytics)

• Collaborate with paid media teams to align organic content with amplification opportunities and learnings (what to boost, what to replicate, what to retire).

• Interface with analysts/insights partners to interpret performance and turn data into action (content direction, audience focus, experimentation priorities).

• Contribute to integrated programs across PR, influencer, events, and digital—ensuring social is cohesive and commercially relevant.

Client Leadership & Account Excellence

• Lead day-to-day senior client relationships for organic social: clear communication, expectation setting, and confident recommendations.

• Define KPIs and success measures appropriate to the program (growth, engagement quality, share of voice, content effectiveness).

• Identify and recommend opportunities to expand impact and scope (new workstreams, new formats, new stakeholder groups).

Commercial Acumen

• Manage delivery against scope, ensuring efficient resourcing and strong client value.

• Understand how social work connects to account health (retention, satisfaction, and expansion), escalating risks early and proposing solutions.

• Support new business and upsell motions through smart POVs, clear strategic thinking, and credible social growth plans (without owning overall agency new business targets).

Team Leadership & Development

• Mentor and develop junior team members; raise the bar on platform knowledge, creative effectiveness, an