Vice President Account Director, Business Leadership – B2B Brands
IPG DXTRAAbout the role
WHAT ARE WE LOOKING FOR
Momentum Worldwide is looking for a highly experienced, strategic, and dynamic Vice President, Account Director of Business Leadership to be a key member of a growing team working across a wide variety of programs for one of the leading business services firms. This individual will play a pivotal role in delivering innovative and impactful B2B marketing solutions within the experiential space. The VP will work closely with cross-functional teams to drive growth, ensure client satisfaction, and elevate the agency’s reputation as a leader in experiential marketing. This is a unique opportunity to work with top-tier clients, building long-term relationships and delivering measurable results through creative experiential campaigns.
HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)
- Responsible for growth and profitability of top-tier business services account and attaining annual revenue and contribution margin targets.
- Provide category and channel expertise and leadership in guiding internal teams across the agency to meet client goals, ensuring that brand strategy and objectives are met.
- Provide expert direction and oversight across strategy development, property negotiation/management, and marketing activation development/execution, ROI methodology.
- Integral member of brand team within the agency, developing and managing client business while leading strategy development for assigned account(s).
- Serve as the primary point of contact for senior client executives, presenting strategies, performance metrics, and ensuring the smooth execution of campaigns.
- Build and nurture strong, trusted relationships with senior-level client stakeholders, ensuring their business objectives are met through strategic and creative solutions.
- Along with budget development and management, develops staffing plans to profitably support the business.
- Lead Business Leadership and cross discipline agency teams in developing and delivering exceptional programs, flawlessly executed while meeting client needs.
- Drive the development of long-term client relationships, identifying opportunities for account growth, retention, and diversification of services.
- Identify new business opportunities within existing accounts, leveraging the agency’s full suite of experiential advertising services to upsell and cross-sell solutions.
- Actively contributing to new business efforts, working in conjunction with senior management and external agency partners.
- Leadership, mentorship and development of all direct reports. Fostering an environment of mutual respect and partnership, strategic thinking, appropriate risk taking, open lines of communication, on-going performance feedback, professional development and adherence to agency policy.
- Stay ahead of industry trends, particularly in experiential and B2B marketing, and bring fresh, innovative ideas to clients, positioning the agency as a forward-thinking leader.
- Supporting Momentum’s Values
- All other duties as assigned
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)
- Bachelor’s Degree - preferably in Marketing
- 10+ years of experience in account management, with at least 5 years in a senior leadership role, ideally within an experiential advertising or B2B marketing agency.
- Proven track record of managing large-scale, complex B2B marketing campaigns and driving client success.
- Strong leadership and team management experience, with the ability to motivate, develop, and retain top talent.
- Exceptional communication and presentation skills, with the ability to build and maintain relationships with high-level clients.
- Deep understanding of the experiential marketing landscape and B2B client needs, with experience in campaign strategy, execution, and measurement.
- Strong business acumen and the ability to identify and capitalize on business.
- Willing and interested in travel.
- Self-motivated and able to problem solve in a live, onsite event environment.
- Highly organized with a strong attention to detail and a results-oriented approach to project management.
- A proactive, innovative thinker who thrives in a fast-paced, dynamic environment.
SALARY RANGE
The salary range for this position is $170,000 to $185,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualificati
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