Sr. Manager, Lifecycle Marketing

Sr. Manager, Lifecycle Marketing 

Flowcode is the offline to online company, building direct connections for brands and fans. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security, and ease. Privacy-compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. 

Founded by the former CEO of AOL and President of Google Americas, we are a team of large company executives, startup founders, engineers, scientists, artists, and designers - who are all data-obsessed. Flowcode is always looking to increase our potential as a company. We are focused on building a powerfully diverse workforce, not just because it is the right thing to do but because it expands the potential of our team exponentially.

About the role:

As the Sr. Manager Lifecycle Marketing, you will be directly responsible for the day-to-day execution of our marketing campaigns that drive engagement and revenue. This role requires a strategic thinker who can create and implement data-driven marketing strategies to engage, retain, and nurture our user base. The candidate should also have a knack for crafting compelling email content that resonates with our audience.

In this role, you will:

• Develop and execute a broader lifecycle marketing strategy and roadmap.
• Create, manage, and optimize customer outreach (email, in-product notifications, etc.) that delivers relevant and personalized content to different segments of our user base, including welcome series, drip campaigns, product updates, upsell, cross-sell, and more.
• Collaborate with cross-functional teams to create engaging email content and in-app messages that drive user engagement.
• Test and iterate messaging, timing, and promotions to enhance the user journey.
• Use messaging for new product launches.
• Review results from a messaging engagement standpoint to identify opportunities for optimization.
• Report on outcomes of tactics against key performance indicators to stakeholders.
• Analyze data, evaluate results, and execute iterations to optimize impact or implement a go-forward strategy.
• Identify and define user segments based on behavior and engagement metrics, allowing for personalized marketing initiatives.
• Work closely with product, sales, and customer success teams to align marketing efforts with overall company goals and initiatives.

We’re looking for someone with:

• 5-8 years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position with the responsibility of driving revenue or ROI.
• Experience in a high-growth tech start-up during its Seed, Series A, B or C is required. 
• Experience in a company with a PLG motion targeted to B2B SaaS is preferred. 
• Experience with marketing automation software and CRM (Hubspot, Sendgrid, Intercom) is a plus.
• A/B testing experience and familiarity with optimizing email campaigns.
• Strong ability to craft persuasive and engaging email content that resonates with the target audience.
• Deep knowledge of customer segmentation, list management, deliverability, and CAN-SPAM laws.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• A desire to collaborate. Some of your best ideas come when you're working with others — you're a team player.
• Meme making skills. While not required, it will come in handy during our Friday all-hands. 

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring unlimited vacation, comprehensive medical benefits, a parental leave policy, lunch stipends, team offsites, and much more.
• More office snacks than you can eat. You have been warned.

More about Flowcode 

Our companion product, Flowpage, organizes your digital footprint in one mobile-first landing page, creating a seamless experience to more deeply connect with audiences while tracking real-time analytics. Paired together, our tech allows consumers and creators to connect the real world to the digital world instantly and magically. Flowcode is currently used by more than 60% of the Fortune 500. 

Flowcode has been committed to growing a team with diverse backgrounds, capabilities, and perspectives since Day 1. We will always celebrate what makes us each unique and, therefore, take equal opportunity seriously. All qualified applicants will receive consideration for employment without regard to and will not be