Global CRM Manager (d/w/m)

Summary Statement

 

As Global CRM Manager, you will actively shape the development of Ottobock's global CRM strategy.

This is a temporary position as part of a parental leave replacement.

Duties & Responsibilities

 

• Development and implementation of global CRM plans in close cooperation with the global marketing and sales teams
• Conceptual development of specific kick-off chains (journeys) and campaigns for different target groups within the marketing cloud stream
• Definition of the most important key performance indicators (KPIs) for controlling and ongoing optimization of measures
• Planning and execution of local measures for the acquisition and retention (loyalty) of target groups for relevant core markets
• Execution of qualification measures for segmentation of target groups and development of personalized offer communication and measures
• Integration of global campaigns for the dCRM area and subdivision into S, M, XL marketing packages
• Budget responsibility: planning, responsibility and control of project budgets as well as cost control of measures and projects
• Tracking of progress and its communication and independent presentation to the team, managers and other employees
• Managing the service providers and other implementation partners involvedCross-functional exchange and coordination with BI, Sales and internal stakeholders
• Observing, identifying and analyzing specialist and cross-industry CRM trends and deriving measures and recommendations

Qualifications

 

• A degree in business, marketing, or computer science 
• Several years of professional experience in CRM, app marketing and/or loyalty management
• Solid experience in working with CRM systems (Salesforce), especially marketing cloud
• Knowledge of digital marketing and segmentation based on customer data
• Experience in developing customer loyalty concepts 
• Ability to work in a dynamic environment, within a matrix structure and in virtual teams
• Conceptual mindset and persuasiveness
• Fluent negotiation skills in German and English
   

Benefits

 

• Flexible working time models and home office option
• Open corporate culture, regular team events and an exciting international working environment with modern, mobile workstations
• Individual support and further development at the Ottobock Academy and external training and development programs
• Company pension scheme and capital-forming benefits, health management offers and many other advantages