Senior Strategic Director, Global Category - Dairy, Plant an Protein

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

Job Posting End Date:

April 19, 2024

Shift:

Job Description Summary:

Focus, Scope, & Impact:

• Developing a vision and growth strategy for a global brand or a category to sustainably grow share, profitable transactions, and recruit new weekly plus consumers including a 3+-year growth strategy, positioning, occasions-channels, VIS, packaging design, and passion points
• Will be expected to develop a point view on innovation and creative strategy for their relevant brands/categories
• Expected to manage “shadow P&L” for category, managing strategic levers for topline growth, improved margin/profitability over the portfolio, and providing DME/investment recommendations for both Retain and Recruit strategies.
• Expected to provide input on new and preferred business models for the category including supply chain modelling and route to markets
• Develop recommendations on where and how to play and critically where not to play
• Support the evaluation of organic and inorganic growth opportunities (new and existing)
• Develop a longer-term point of view of direction of travel for the category (10 year) view leveraging consumer, competitive, customer, industry, and macro social-economic data
• Work with counterparts in Operating Units(OUs) to help develop and execute cohesive brand/category strategy for regional and global opportunities to unlock growth
• Work with Global Human Insights to define a consumer segmentation and define category insights with recommendations on clearest opportunities, in depth understanding of the competitive landscape, and our right to win
• Deeply understand the growth flywheel of marketing, commercial, and operations to drive consumer recruitment and profitable transaction growth.
• Recommend shopper segmentation strategies by channel/occasion
• Develop New to World global Brand to support category strategy for Protein opportunity from conception to shelf.
• These roles will not have formal direct reports but will work with a large network of colleagues across TCCC and be responsible for leading a networked community for strategy development and execution.
• They will be part of 5-8 person teams of senior marketing talent reporting to Global Category Presidents.

KEY SUCCESS PARAMETERS
Experience

• Significant marketing experience (8+ years)
• Direct experience with category and brand strategy work
• Experience collaborating and influencing cross-functional teams with ability to meaningfully connect across geographies/cultures
• Comfort with and understanding of consumer and business analytics
• Comfort with and understanding of human insights
• TCCC experience strongly preferred
• Business and commercial acumen
• Demonstrated learning agility and ability to lead self and others through change
• Preferred - Financial understanding of P&L management including DME and profitability modelling

Work Focus

• Ability to develop brand and category strategy
• Ability to develop a new to world brand from concept to shelf to scale
• Deep consumer understanding
• Ability to work in flat teams
• Ability to work in Agile project-based teams
• Business / commercial / financial acumen
• Ability to adapt to Marketing Transformation capabilities and new ways of working

Communication Focus

• Role will require frequent communication with Global Category Presidents, other Global Marketing sub-functions, and OU Category Leads
• Global Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholders

Position Details:

Hybrid work schedule - 3 days per week in person and 2 days virtual

Individual contributor role - no direct reports

Travel: 0-25%

Location: Atlanta, Georgia

Skills:

Brand Development, Brand Health Tracking, Brand Management, Competitive Strategies, Creative Brand Strategy, Dairy Products, Financial Acumen, Global Category Management, Human Insights, Influencing Change, Influencing Skills, Innovation, Strategic Analysis, Strategic Market Analysis, Value Chain Mapping

Pay Range:

$197,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for y