Senior Director, Communications

Yext (NYSE: YEXT) helps organizations build digital experiences across any channel on our open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization’s customers, employees, or partners. For more than 15 years, thousands of companies worldwide have trusted Yext to create seamless customer experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

The Marketing team at Yext is looking for a Senior Director, Communications, to lead our corporate communications strategy and program! In this role, you will be responsible for developing and driving our communications strategy to build brand awareness and credibility through public relations, analyst relations, social media, customer advocacy, and thought leadership programs. You will proactively build and maintain relationships with media, influencers, analysts, and other key audiences globally, seek feedback, drive awareness, and influence favorable outcomes for Yext.

This role requires critical thinking, strong relationship-building skills, deep understanding of Yext products, and storytelling skill. Strong communication skills, executive presence and cross-functional collaboration skills are a must.

What You'll Do

• Lead a comprehensive communication strategy globally
• Drive our thought leadership content strategy and calendar
• Get hands-on with the storytelling, guiding, and shaping key messaging and deliverables
• Direct our public relations program and strategy, including our global agency relationships and budget
• Run and measure key communication channels
• Collaborate closely with the CMO, internal SMEs and partners such as brand, product marketing, and demand generation to generate compelling content that resonates with target external and internal audiences
• Serve as an input provider and collaborator with HR on employee communications and storytelling for the organization.
• Play a key role in building, providing guidance, mentoring, and developing our larger marketing team
• Be an ambassador of the Yext brand and culture
• Develop and edit press releases, articles, success stories, technical articles and media pitches to further the visibility of the company.
• Coordinate media interviews and prepare media briefing documents, including key messages: establish relationships with key trade media.
• Drive insertion and coverage of Yext in the relevant industry conversations across our thought leadership topics and key channels such as articles, podcasts, speaking engagements, etc.
• Identify and handle awards submission and speaking opportunities.
• Develop a Speakers Bureau program and provide media training to Subject Matter Experts as needed.
• Create compelling and visually impactful presentations and written communications
• Support executive communications including key messaging, presentations, and briefings.
• Develop and implement critical communications such as crisis communications, responses to news or market conditions, etc.
• Partner with the Investor Relations team to support investor communications, earnings releases, investor day events, and other programs.
• Manage Analyst Relations team and engage industry analysts and market influencers to ensure fair and accurate representation of Yext by the analyst and influencer community. Proactively build and maintain relationships with analysts globally, seek feedback, drive awareness, and influence favorable outcomes for Yext.
• Develop content and messaging for multimedia channels including speeches, social media campaigns, blogs entries, and talking points for the executive team
• Handle and maintain the Yext social media sites globally, including production and publication of an editorial calendar
• Lead efforts to acquire high-profile media placements and develop press releases within targeted media outlets
• Edit content and ghostwrite, when vital, across a variety of touchpoints
• Develop media kits for multimedia channels for the purpose of brand awareness and key messaging of client or assigned topics
• Project manage interviews and articles featuring senior executives as leaders with vision
• Track metrics and evaluate the effectiveness of media touchpoints
• Collaborate with the Brand team to develop and refine core messages to ensure consistency in the organizational brand voice
• Collaborate with the Events and Demand Generation teams to ensure brand voice consistency across all public-facing channels (media, PR, social media, website)
• Ability to get hands-on and deliver key communications as an indivi