Senior Product Marketing Manager

Level: 5
Salary band: $145,000 - $165,000
Bonus: 10% performance-based, discretionary
Location: Hybrid - 2x per week in Cambridge, MA office

At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.

But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

• Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
• Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
• Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
• Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).

We are looking for a Senior Product Marketing Manager whose mission is to develop the product positioning, messaging, and value proposition of Automata products in collaboration with sales, product, and marketing.

Why is this role important for Automata?

Product marketing is a core responsibility that ensures the right positioning, and hence competitiveness, of the products we are selling. This role will also drive sales enablement which will support sales in creating pipeline and closing business.

In this role you will be responsible for:

• Develop and execute go-to-market strategies for new lab automation products and features, including market segmentation, launch planning, and integrated campaign execution.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities in life sciences automation.
• Drive the creation of compelling product positioning and messaging tailored to complex technical audiences (IT leaders, lab directors, scientists, executives).
• Design and optimize content and brand awareness programs to grow credibility and market share within pharma, biotech, and genomics sectors.
• Collaborate cross-functionally (product, engineering, sales, brand/creative) to shape strong narratives, develop marketing collateral, and ensure sales team alignment.
•  Enable sales success by developing product guides, competitive battle cards, customer personas, and training materials; lead regular product update sessions for customer-facing teams.
• Monitor, analyze, and report performance of product marketing initiatives, adjusting strategy based on results and market feedback.
•  Support partnership efforts, case studies, and customer testimonials that highlight Automata’s impact on lab workflows and automation.
• Act as a product evangelist externally—attend industry events, give presentations, and contribute thought leadership across relevant channels.

What it takes:

• Expertise: Developing strategic product marketing motions and initiative