Global Director, Brand Events & Activations

Company Description

"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

Job Description

As Director, Brand Events & Activations for the Premium, Midscale and Economy (PME) Marketing division, you will have the opportunity to work alongside each of the Brand teams to strategically define the Events & Activation strategy per brand, as well lead execution of key global events and brand activations.

A strategic thinker who is able to translate Event strategy at scale, and deliver replicable experiential platforms & frameworks to be executed across the world to a portfolio of over 4700 hotels, and at the same time posses the ability to be a creative event planner that can bring PR-worthy experiences to life.  

You will be part of the Global Brand Partnerships, Events, PR & Influence team and will work cross-functionally with Marketing, Partnerships, Brands & Segment, PR, and Social Media & Regional Hub teams to develop strategic plans that align directly with the brands’ business goals. 
 

What is in it for you: 

• Be part of a world leading “augmented hospitality” Group, where more than 290,000 hospitality experts place people at the heart of what they do, create emotion for the guests, and nurture passion for service and achievement beyond limits; 
• Contribute to build the hospitality of tomorrow – we are convinced it rests on the sustainable foundations we create today. We are striving to make a positive impact, contributing back more than we take, both globally and locally.  
• Work closely with markets and regions worldwide - the Group is established in 110 countries and we are constantly expanding our presence and leadership across the world; 
• Get all the perks of working at Accor (travel and hospitality benefits, cool office at the Accor HQ, ability to work partially in our hotels or remotely…). 

What you will be doing: 

• In close collaboration with Brand teams, design and partner with Partnerships & PR colleagues on events such as key brand moments, partnership program launches, ongoing experience programs to be replicated at scale 
• Partner on the conceptualizing of strategic events linked to commercial objectives at a global & regional level  
• Work cross functionally to conceptualize the most innovative and best in class events that can be tailored for press, guests and internal 
• Work cross functionally to develop and plan best practice strategies and ensure project taskforces are clear on deliverables, timelines and roles and responsibilities 
• Develop and manage the overall event processes and proactively develop various components (including event concept, décor, entertainment, social activations, etc.) involving key stake holders 
• Act as central point of contact for PME Marketing events providing guidance and direction to regional and local hotel teams 
• Source and manage production companies, agencies and vendors to ensure they are meeting the specific design direction and guidelines to ensure consistent brand expression and delivery  
• Foster and maintain relationships within the events industry and appropriate event vendors 

Qualifications

• 7+ years of experience in event design and execution 
• Understanding, appreciation, and articulation of hospitality brands & relevant operational constraints   
• Proven relationships with event design and production contacts in key markets WW 
• Have a finger on the pulse of trends, influencers, art, music, food, innovation, etc 
• Experience and cultural understanding of global markets and event practices/execution challenges when it comes to physical/digital/pop-up events  
• Ability to manage multiple projects on an ongoing basis 
• Familiarity with conceiving and executing large scale events that can be scaled to fit in hotel environment for consumer-facing events 
• Comfort with managing budgets 
• Must be detail oriented, team player, self-starter and able to produce quality work in a fast-paced environment 
• Excellent verbal and written communication skills 
• Global Travel involved 

Additional Information

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey wit