Manager, Marketing Events

Job Overview & Responsibilities

The Manager, Marketing Events is responsible for leading the strategy, planning, execution, and performance analysis of external-facing events—such as trade shows, partner events, webinars, and customer engagements—that support brand visibility, lead generation, and pipeline acceleration. This role oversees the entire event lifecycle from concept to post-event analytics, ensuring seamless execution and measurable business impact. In addition to executing high-quality events, this role manages staff, providing guidance, mentorship, and oversight to support successful logistics, communications, and post-event lead handling. The Manager, Marketing Events works cross-functionally with Sales, Marketing, and OEM partners to align event activities with business goals and ensure optimal ROI.

Responsibilities and Essential Duties

Event Strategy, Planning & Execution

• Develop and manage an annual event calendar aligned with marketing and sales goals, including trade shows, customer-facing events, webinars, executive briefings, and partner events.
• Own the planning and execution of all aspects of events—pre-event logistics, budget management, registration, venue selection, vendor sourcing, travel coordination, branding, signage, shipping, and staffing.
• Collaborate with internal stakeholders and OEM partners (e.g., Oracle, Red Hat, Adobe) to identify key events, sponsorship opportunities, and co-branded engagement strategies.
• Partner with the Marketing Communications and Content teams to develop event-specific messaging, presentations, booth experiences, and follow-up campaigns.

Lead Management & Event Technology

• Work with Marketing Operations to manage lead capture processes before, during, and after events using CRM and marketing automation tools (e.g., HubSpot, Salesforce).
• Ensure timely and accurate lead entry, tagging, routing, and follow-up processes to optimize lead quality and sales enablement.
• Leverage event tech platforms (e.g., registration tools, badge scanners, QR codes) to streamline data collection and enhance the attendee experience.

Event Performance & Analytics

• Define and track event KPIs, including attendance, engagement, cost per lead, ROI, and influence on pipeline.
• Analyze event performance and present post-event reports and insights to internal stakeholders and OEM partners.
• Use insights to optimize future events, recommend improvements, and justify continued investment in events as a growth channel.
• Manage post-event surveys, feedback collection, and audience insights to refine strategy.

Cross-Functional Collaboration & Partner Management

• Serve as the key liaison between Marketing, Sales, and OEM/partner teams for all event initiatives.
• Align event strategy and deliverables with sales priorities and regional business needs.
• Manage third-party vendors and contractors (e.g., A/V, booth builders, caterers) to ensure high-quality execution.
• Coordinate with content, creative, and digital teams to promote events through email campaigns, social media, landing pages, and paid media as needed.

Qualifications

Minimum Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in corporate or enterprise-level event planning, preferably in a B2B tech, government, or VAR environment.
• Proven track record of successfully managing multi-channel events that drive measurable business impact.
• Experience working with OEM marketing programs and MDF-funded events (e.g., Oracle, Red Hat).
• Leadership and supervisory work experience.
• Certified Meeting Professional (CMP) or similar credential is a plus.

Knowledge, Skills & Abilities

• Strong project management and organizational skills with an ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills, with experience interfacing with executive stakeholders and external partners.
• Knowledge and expertise in event tools and platforms (e.g., Cvent, Splash, Eventbrite, Zoom/Webinar platforms).
• Familiarity with CRM and marketing automation systems (e.g., HubSpot, Salesforce).
• Analytical mindset with ability to interpret event metrics and make data-driven decisions.
• Creative thinker with high attention to detail and a customer-first mentality.
• Proactive and flexible team player comfortable working in fast-paced, deadline-driven environments.
• Ability to lead and motivate a high performing team.