Director, Engagement Analytics
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role…
The Director, Engagement Analytics will lead analytics efforts that help CNN understand how audiences experience, engage with, and return to our digital products across platforms. This role sits at the intersection of Product, Engineering, Experimentation, Design, and Audience teams, translating complex behavioral data into insights that shape product strategy, roadmap prioritization, and long‑term engagement growth.
As a people manager and senior analytics leader, you will manage and mentor a team of Product and Engagement analysts, set standards for analytical rigor and interpretation, and serve as a trusted thought partner to senior product and executive stakeholders. You will play a critical role in defining how CNN measures engagement, habit, and audience value — and in ensuring those metrics are used responsibly and consistently across the organization.
Your Role Accountabilities…
Product & Engagement Analytics Leadership
Lead strategic analysis of product engagement across web, mobile web, and mobile app and CTV, focusing on usage patterns, frequency, retention, and behavioral signals that inform product decisions.
Partner closely with Product, Engineering, and Design leaders to embed analytics into product discovery, roadmap planning, and post‑launch evaluation.
Develop and evolve engagement measurement frameworks that distinguish between scale, habit, and depth of use.
Guide interpretation of engagement trends to ensure insights are descriptive, defensible, and appropriately bounded by what the data can support.
Measurement, Experimentation & Infrastructure
Oversee the development and validation of product‑focused metrics, data models, and pipelines in collaboration with Data Engineering.
Partner with product teams to design, evaluate, and interpret experiments (A/B tests, feature rollouts, natural experiments) to assess product impact on engagement and retention.
En
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