Digital Marketing Assistant

TITLE:                        Digital Marketing Assistant, Student

DEPARTMENT:       Advancement Donor Experience

Duties and Responsibilities: This position provides support to the Advancement Marketing Communications Office and, particularly, the Digital Marketing efforts. The Digital Marketing Assistant will support our work to connect with alumni via social media through creating/editing videos, taking photos, and creating graphics through Canva. Tasks include assisting with social media content creation and ideation and promoting Babson social media channels (specifically Instagram and LinkedIn).

Qualifications: Qualified candidates must have experience with social media. Candidates with basic graphic design and/or video editing experience preferred. The ideal candidate is comfortable being on both sides of the camera, has a track record of producing engaging Instagram graphics, photography, Instagram Reels, as well as general social media posts, and can hit the ground running.

Total hours will be dependent upon candidates’ experience and qualifications, ranging from 2-8 hours per week.

CORE RESPONSIBILITIES

• Own and take full responsibility for creating 1-2 memes/photo carousels for Babson’s Alumni Instagram account each week.
• Use data, insights, and metrics from past Instagram and LinkedIn content to influence future content decisions.
• Attend campus events and programs to cover for Instagram and LinkedIn.
• Implement social media campaigns and pushes on behalf of the College’s alumni content team to reach key audiences.
• Collaborate with campus partners (where applicable).

*Content will be reviewed and approved by the digital strategy team.