Director, HIV Treatment Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.  Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As a Director, HIV Treatment Marketing, you will lead the development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey. The Director, Direct-to-Patient (DTP) HIV Treatment Patient Retention and Engagement Marketing role will report to the Senior Director, DTC/DTP HIV Treatment Marketing and leads the HIV Treatment Patient Retention & Engagement Strategy for Gilead’s flagship HIV treatment product.

Primary Responsibilities

• Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.

  • Develop local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media.

  • Partner with the Franchise Community Engagement lead responsible for the execution of local market plans

  • Leads branded AHCP content strategy and resource creation for community liaison team

• Build out market growth initiatives to drive re-engagement in care

  • Lead unbranded DTP/DTC strategy, campaign, and messaging execution across website, digital and print assets, and patient resources.

  • Develop and execute the unbranded media plan, identify effective media channels and partners (e.g., digital, social media, print, video) to engage targeted HIV populations.

• Conference Oversight: Oversee brand strategy and booth/activity execution for HIV treatment DTP conferences.

• Cross-Functional Collaboration: Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.

• Culturally Competent Communication: Create effective, culturally relevant content and messaging to educate consumers, patients, and healthcare providers (AHCPs) and support adherence.

• Agency Management: Manage agency relationships to ensure performance and collaboration meet business needs.

• Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.

• Compliance: Ensure alignment with all relevant laws, regulations, and policies.

Core Competencies

• Ability to craft and execute strategies, articulate a vision, and make decisive decisions.

• Expertise in developing & implementing multidimensional marketing plans informed by data-driven insights.

• Proven leadership in marketing; effective senior leadership presentation skills

• Strong judgment and critical thinking skills with the ability to lead without direct authority.

• Excellent communicator, fostering trust and consensus among diverse cultures and disciplines.

• Agile and adaptable in a fast-paced, matrix environment; highly collaborative

• Recognized expertise in pharmaceutical branding and communications, including patient targeting and engagement.

Basic Qualifications:

• Bachelor's Degree and 10 years of experi