Marketing Content Lead

 

Who We Are:

MAKE LIFE EPIC

Founded in 1996, Firaxis Games is a world-renowned game development studio with an unwavering mission to “build games that stand the test of time”. The name Firaxis, a fusion of “fiery” and “axis,” communicates the company’s dynamic development process that results in the creation of ground breaking titles with unparalleled gameplay delivered to gamers around the world. Under the creative direction of industry legend Sid Meier, Firaxis has released dozens of hit games on multiple platforms and is recognized as an industry leader in game development.

VISION
Make Life Epic…for our Players, our Community and all Firaxians.

CORE VALUES

Be Accountable

Own Outcomes, Be Honest And Treat Feedback As A Gift.

Embrace Enthusiasm

Allow Space For Failure, Share Your Excitement And Let Passion Drive Outcomes.

People First

Treat People With Respect, Create A Culture Of Belonging And Act With Empathy.

Work Smart

Solve For Efficiency, Focus On Collaboration And Prioritize Improvement.

Gameplay Focused

Deliver Quality Game Experiences, Take Pride In Your Work And Put Players At The Center Of Every Decision.

 

 

The Marketing Content Manager serves as a creative leader for a group of production and design professionals that power the Firaxis media team. This Manager shares in-depth knowledge of content production, distribution and publication to elevate the skills and capabilities of their team, while developing content and channel strategies supported by high quality social content for the Firaxis brand and our franchises, such as Sid Meier’s Civilization.

 

The Marketing Content Manager’s main responsibility will be in overseeing the day-to-day management and operations of the media team, delegating project work, while growing, developing practical expertise, and providing strategic input to ensure the team’s objectives are being met. They also foster a strong working relationship with partners to leverage our production capabilities throughout the full lifecycle of our brands and products from announcement, to launch and beyond.

Whether video shorts, GIFS, broll, infographics, or livestreams, the Media team’s primary objective is to engage our fans through the production of high-quality live, pre-recorded, video-based assets that meet the creative needs to engage, educate and entertain our players across earned and owned channels.

 

A more detailed breakdown of the Marketing Content Manager’s role and responsibilities on a day-to-day basis includes:

 

Supervisory Responsibilities

• Leads the overall direction, coordination, and evaluation of media personnel, training employees and helping them to build out their skillsets; planning, assigning, and directing work; as well as appraising performance.

• Directs execution of programs and process improvements within scope of responsibility while establishing operational plans for the group.

• Ensure best practices are used and continue to develop our capabilities, improve our quality of work, and strengthen our processes while formulating recommendations on difficult important problems and issue.

Objective Setting/KPI Management

• Translates company objectives into specific goals and action items, develops functional departmental  strategies and creates guidelines processes to support these strategies

• Develop and maintain content production processes that allow the media team to produce content at scale, and document and maintain video production standards that promote best practices.

• Guides the media team through production pipelines, ensures the quality of our content, establishes best practices for capture and editing, and consistently checks work against the expectations of our partners.

 

Cross-Functional Collaboration

• Works with 2K to create a social/community dashboard to help us track sentiment and engagement across core community channels in real time. 

• Partners with community/video production on orchestrating a monthly report, highlighting overall volume of discussion, published content, player sentiment, most/least engaged with content, key learnings, and upcoming priorities.

• Takes lead on collaborating with key stakeholders on marketing post-mortems after major assets of community initiatives are launched, summarizing the initiative, evaluating overall success against the KPIs/Objectives, and calling out key learnings.

 

Content & Channel Strategy

• Works c