Senior Marketing Manager - National Medal of Honor Museum

LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Legends IQ– offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter, and Instagram @TheLegendsWay.

 

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.  Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.

 

NATIONAL MEDAL OF HONOR MUSEUM

The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients.

Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty.

The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas.

Over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and ceremonies.

The museum is also headquarters of the National Medal of Honor Griffin Institute, an organization that addresses our nation’s character gap and fills it by focusing on the values and valor of the Medal of Honor and all who have earned it. For more information, visit www.mohmueseum.org.

 

THE ROLE    

Reporting to the General Manager, the Senior Marketing Manager will be responsible for the development and execution of comprehensive marketing & media strategies which will attract visitors, drive ticket sales, elevate brand awareness, and foster engagement across diverse audiences. Through extensive collaboration with the Museum Foundation and museum senior leadership team, the Senior Marketing Manager will play a major role in defining and implementing strategies around ticket/membership pricing & packages, program development, and visitor experience & engagement.

 

ESSENTIAL FUNCTIONS

•  Develop and execute comprehensive marketing and media strategies to attract visitors, elevate brand awareness, and foster engagement across diverse audiences
•  Drive ticket sales through strategic marketing initiatives and campaigns, ensuring alignment with overall business goals and maximizing revenue opportunities.
•  Collaborate with the Museum Foundation and museum senior leadership team to define and implement strategies around:
  •  Ticket and membership pricing and packages
  •  Program development
  •  Visitor experience and engagement
•  Lead the development of marketing plans and campaigns to achieve business objectives
•  Conduct market research and analyze data to inform marketing decisions and optimize campaigns
•  Manage and optimize the marketing budget to achieve ROI goals and maximize resources
•  Foster strategic relationships with media partners, influencers, and other stakeholders
•  Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics
•  Provide leadership and guidance to the marketing team to ensure successful execution of marketing initiatives
•  Collaborate with cross-functional tea