Head of Social (m/f/div)

Head of Social (m/f/div)

Berlin, hybrid

This role is part of our Social Creative Team within our Growth marketing service. We deliver end-to-end data-driven campaigns that foster both creativity and performance. Our specialty is creative, digital communication that drives performance, boosts brand awareness, and shifts market share for our clients including eBay, Samsung, Netflix, Nike and more! Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow.

 

JOB PURPOSE

This role will be leading our social creative team. We deliver culture led content across all social channels that is platform-first, engaging and always on trend. The team is small but growing fast. You will be one of the early team members and so will have a big role in shaping its direction and vision (both creatively and operationally).

The core of the job is leading with great ideas. At DEPT®, creative leads take a hands-on approach and we’d like this person to be the same. The Head of Social will need a strong POV on best practices for always-on content and will work daily with both the creative and design teams to achieve it.

A huge part of quality always-on content comes down to cultural relevance and the Head of Social will need to be pop culture obsessed. They will be a key driver in helping the team be as reactive and relevant as possible.

There is also a strategic element to the role. The Head of Social will lead on the development of long-term content strategies for existing and potential clients. This includes a viewpoint on the role of established and emerging social platforms in always on brand building. 

 

KEY RESPONSIBILITIES

• Lead, develop, motivate and inspire the social team as well as encouraging collaboration
• Work closely with project managers and account managers to ensure a smooth monthly production process
• Lead on the planning of content, identifying big opportunities for clients in the month ahead
• Short term and long term content planning for client accounts
• Set objectives and performance goals for the team
• Suggest best ways of working, and hustle for the best opportunities 
• Balance hands on vs oversight of projects effectively
• Deliver and inspire innovative and high quality work across all deliverables from the team
• Be aware of and respond to current advertising and media trends and pop culture
• Use experience and ideas to contribute to the development of our creative process 
• Present work internally and externally to an excellent standard
• Stay up-to-date with industry development such as AI, social commerce & new social platforms 
• Initiate and facilitate creative team collaboration and sharing, and team cohesion through social and team-building initiatives

 

WHAT WE ARE LOOKING FOR

• Excellent / fluent in German and German culture
• Excellent English written and verbal communication skills 
• Solid experience within a Social Lead role
• Expert knowledge of social media, digital marketing and pop culture 
• Experience of building a creative team
• Ability to meet deadlines and collaborate well with the team and clients
• High attention to visual and copywriting details
• Ability to remain focused under pressure within a fast-paced environment
• A love for learning new things and exploring new mediums
• Experience working with or for streaming platforms is a big advantage

 

WE OFFER

• Company pension scheme
• Flexible working hours, working from home and abroad work
• Lease bike options / JobRad 
• Health & Wellbeing -  you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call 
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
• Future Bens - We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your