Partner Marketing Manager

Description

Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company – we're building the category-defining platform that will transform how an entire industry operates.  Here's the reality of our trajectory:

• Growing 100% year-over-year
• Our AI product (HOAi) went from $0 to millions in months
• Backed by Cove Hill Partners and JMI Private Equity
• 6M+ doors on our platform, displacing legacy systems

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here.
Overview
The Partner Marketing Manager owns Vantaca’s partner marketing function and is responsible for driving growth, credibility, and competitive advantage.
This role sits at the intersection of Marketing, Sales, Partnerships, and Customer Success, translating Vantaca’s value into compelling co-marketing programs, enablement experiences, and ongoing partner relationships. The ideal candidate is equal parts strategist and operator: someone who can elevate the partner marketing motion, execute with confidence, and continuously identify new opportunities to deepen mutual success.
This person will be obsessed with two things:

1. Helping partners win with Vantaca
2. Cementing Vantaca as the partner of choice in the industry

Accountability Key Initiatives

• Own and evolve Vantaca’s partner marketing strategy and execution
• Design and execute co-marketing initiatives that drive mutual revenue success
• Enable internal teams to confidently position partners as part of the Vantaca story
• Enable partners to effectively differentiate Vantaca alongside competitive alternatives
• Maintain trusted, durable relationships across the partner ecosystem
• Identify, test, and scale new partner-led growth opportunities

Expectations for Success

• Partner-sourced and partner-influenced pipeline and revenue
• Partner engagement and participation in co-marketing initiatives
• Sales confidence and effectiveness in partner-inclusive deals
• Partner readiness to position and recommend Vantaca
• Perception of Vantaca as a strategic, high-value industry partner

Responsibilities

Partner Strategy & Ownership

• Own the partner marketing function end-to-end, including strategy, planning, execution, and optimization.
• Establish clear partner value propositions, narratives, and tiers in collaboration with Partnerships, Sales, and Product Marketing.
• Identify white-space opportunities within the partner ecosystem and propose new programs, motions, or campaigns.

Co-Marketing & Joint Growth

• Plan and execute co-marketing initiatives such as joint webinars, events, content, campaigns, and announcements.
• Collaborate with partners to create joint messaging, assets, and stories that clearly articulate mutual value.
• Ensure co-marketing efforts are measurable, repeatable, and aligned to revenue outcomes.

Partner Enablement

• Develop partner-facing enablement materials including pitch decks, messaging guides, competitive positioning, and sales tools.
• Educate partners on how to successfully position Vantaca, articulate differentiation, and handle competitive scenarios.
• Support onboarding and ongoing enablement to keep partners confident, current, and effective.

Internal Enablement

• Educate Sales, Solutions Engineering, and Customer Success on partner value, use cases, and how to incorporate partners naturally into conversations.
• Create internal messaging, training, and assets that help teams understand when, why, and how to leverage partners.
• Act as the internal voice of the partner ecosystem, ensuring alignment across teams.

Relationship Management

• Maintain regular touchpoints with key partners to share updates, gather feedback, and reinforce alignment.
• Serve as a trusted marketing counterpart to partner stakeholders.
• Ensure partners feel informed, supported, and genuinely valued.

Content, Messaging & Thought Leadership

• Create partner-focused content including presentations, one-pagers, c